Are you looking for a fast and effective business? You can build an effective business using the rank and rent model. This is essentially a digital marketing strategy that helps you build a site, work towards increasing its visibility and engagement on search engines, and subsequently rent it out. It is gaining traction in the industry, especially among those looking for local SEO.
With more and more businesses opting to engage in this business model, you can effectively start your rank and rent firm. Ultimately, no matter to whom you’re renting the site, you have the final control over the site. You have authority and power over the content posted, backlinks used, and the site. You get to set the terms and conditions for leasing the site.
If your tenants no longer agree to them, they are free to terminate the contract. The next time, you can even bid for a higher price because of the additional value to the site under your previous tenant. Thus, throughout the renting process, it is essential to note that there’s no change in ownership and control.
The Model Guarantees Sustainable Business Growth
If you think your business is struggling with client retention, you may want to change your business model. Instead of spending lots of time and resources doing effective SEO to bring a site to page 1 of the search engine results and losing your clients, you can rent out your sites. It means you’re investing your skills and expertise in developing high-ranking websites that you can rent to local businesses or firms later.
Thus, instead of losing your clients once the SEO is over, you’ll be able to create a subscription system that will keep them coming back for this. Doing this is incredibly helpful if you want to generate monthly revenue and stabilize your business operations.
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Moreover, this business model allows you to network better with clients and gain wide-scale market exposure. This system works exactly how a renting lease would. So, if your clients are not upholding the terms of their contract, you have the authority to eliminate them and rent the site to new tenants.
Moreover, while renting, you will have ultimate control over the site, thus ensuring that there is stability over time. Further, it is also seen that you can generate more revenue with every passing client since these websites rank higher on the search engine each time due to your SEO work.
How To Start Your Business?
One of the first things to do if you’re interested in establishing a sustainable model is having a plan of action. Start by identifying your niche and invest in practical SEO tools. Doing this will allow you to build high-ranking websites, thus attracting customers and clientele globally.
Once you start getting clients, negotiate your terms with them. Since you’ve got the ultimate control and ownership of the site, you must ensure everything is in order. Whether it’s the monthly fee, content, or links used, you can determine what goes up and what doesn’t.
If your tenant agrees to these terms, draw up a legal contract and enter the business. A legal bond is crucial to give you security and leverage in a court of law. Be sure to track your tenants from time to time. If they do anything you disagree with or violate the contract terms, you have the legal power to bar them.
This model benefits you to expand your digital marketing or SEO operations to see scalable results. It allows you to generate sustainable revenue and huge profits by generating inbound leads to achieve your business goals.