With rapid technological advancements, there is no doubt that social media marketing is becoming increasingly essential. It is key to establishing an online presence and running a successful business.
Hiring a social media manager to handle your online business is your best bet. Not only can a good social media manager help you double sales and boost revenue, but they can also help handle customer queries, follow-ups, content creation, and other related tasks with ease. In this guide, we shall look closely at who a social media manager is, why you should hire them, and what you can expect to pay.
Definition of a Social Media Manager
Any qualified individual who handles social media profiles/accounts on behalf of a business, company, or individual is known as a social media manager. These managers are expected to create content utilizing the latest social media strategies, post content at regular intervals, manage a brand’s image across various profiles, reply to comments, queries, and feedback, and follow up with customers. A social media manager’s main goal is to help establish a brand, bring in followers and post content that matches a brand’s voice and establishes credibility.
Advantages of Hiring a Social Media Manager
Free Up Time for Other Important Tasks
Taking care of multiple social media handles along with running a full-fledged business is taxing, time-consuming, and challenging. It can get quite hard to keep up, especially when you need to spend several hours responding to queries, replying to comments, planning marketing strategies, keeping up with trends, and taking care of other similar tasks.
When you hire a social media manager, you get to save a ton of time that would otherwise have been spent on handling social media accounts alone. A manager will not only do the job better than you, but you will also have time to concentrate on other important business tasks that can help double revenue.
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Prompt Customer Service
89% of consumers are more likely to come back to make second purchases if they experience excellent customer service the first time around. Therefore, great customer service and prompt responses to feedback, queries, and complaints help build a solid foundation for any business.
By hiring a social media manager, you can keep customers happy, boost referrals, keep generating revenue from existing clients, eliminate PR issues and build an astonishing fan base. Poor customer service, long wait times, and late replies can cause you to lose customers. Research suggests that nearly 60% of clients think that slow service hurts brand trust and the likeliness of them making any purchase.
Even though social media managers are in such great demand, they are not too costly to hire. The best part is that you can get them to offer you multiple services across several social media handles. They can easily help you double profits, run ad campaigns, interact with customers and establish you as a brand in the digital world.
Once you hire a manager for your social media, the first thing they will do is try and understand your business goals. These could be targeting a specific audience, creating brand awareness, maximizing reach, boosting sales, and increasing customer acquisition. Understanding goals allow a social media manager to decide upon the right platforms to market your business. Examples include:
- If your goal is to attract youngsters, then TikTok and Snapchat are suitable options.
- B2B marketing is best done through LinkedIn.
Average Cost and Benefits of Hiring a Social Media Manager
A full-time manager will cost around $3,000 per month on average. Costs can vary from $500 per month to $10,000 per month. The actual expense you will have to bear depends on the business scope, type, requirements, and size.
Hiring a social media manager is a great idea if you want curated posts, want to attract more followers, cater to a target audience, handle multiple accounts and build brand trust, customer loyalty, and credibility.
A manager ensures you are providing the right information across all channels, takes negative feedback into account, and works towards improving your online presence. Hiring a manager also means improved customer experience that boosts sales, better word-of-mouth marketing, and greater reach/engagement with posts and content.
The right tactics, strategies, and proper use of social media provide a great opportunity for any business to succeed. Social media managers have the knowledge and professional experience that they can leverage to establish brand presence across multiple platforms.