Instagram is a photo and video sharing application. It was launched by Kevin Systrom in 2010. Since then, has become one of the most used social media sites. Although people use it for fun, you can also use it as a business platform. 

You can create an Instagram business account for free, and there are no specific requirements. Many businesses have been able to make the most of their profits thanks to Instagram. It has billions of users. So, it’s wise to take advantage of such a promising social media platform.

Moreover,90% of Instagram usersfollow a business account, illustrating the significant potential for businesses to connect with a highly receptive audience and drive engagement, making it an essential tool for modern marketing strategies.

This article will present various reasons for and benefits of using an Instagram business account. Without further ado, let’s dive in. 

Benefits of Instagram for Business

Below are the benefits of using Instagram for business:

Increases Brand Awareness 

Instagram is low-cost and highly effective in increasing your brand awareness. It has a picture-centric nature and helps create familiarity with your brand’s presence.

However, it requires time to develop maximum connections and brand awareness. And that is possible with your active participation on this platform. The quality of the content also matters a lot to attract customers. To ensure the greatest quality, you can use tools to post to Instagram from Mac if you have any content on your laptop.

Make it a routine of at least one or two posts per day to raise brand awareness.

Purchasing Power

Researches show that over ⅓ of Instagram users use it to purchase a product online. 75% of Instagram users visit a website after looking at an Instagram advertising post.

An Instagram ad is a sponsor to help your brand reach more people. Research shows that 75% of Instagram users click on these ads. Most of these people do not make a purchase on the first click. But it is still valuable because you can retarget them through ads until they purchase. 

Advanced Targeting Options

You can target more people through paid ads. Instagram has access to the most advanced targeting options. You can advertise by age, interest, location, and behavior to people. You can also retarget people who somehow know or heard about your brand or those who left without making a purchase.

Better Brand-Follower Relationship 

Your posts can have a lot of engagements without having to pay for them. It means you can have a good relationship with your follower or customers.

Engagements with brands on Instagram are 10 times higher than on Facebook. It is 84 times higher than Twitter.

Instagram users “like” 3.5 billion times per day. A user’s like or comments on your post shows their interest in your brand. The more likes or comments your posts get, your brand becomes visible. You can get more likes by uploading good-quality pictures. 

Using Hashtags To Increase Visibility 

Hashtags are a better way to categorize your posts. Always use popular or trending hashtags. They help you reach the target audience. Users can find out about your brand through these hashtags. 

If you are starting a new business, use more hashtags. People try to find things of their interest through hashtags. Your content may appear in front of them. Using effective hashtags can do wonders for your business.

Hashtags are also helpful for an established business. People search with a particular hashtag, and different content appears. They click on a well-known one first. 

Use hashtags in your post description so that your post reaches the maximum audience. 

Reasons To Use Instagram For Business

Below are some of the reasons to use Instagram for business:

An Increasing Number of Instagram Users

With every passing day, more people are making their accounts on Instagram. According to Statista, over a billion users actively use this platform every month. With such a huge number, there is no limit to the success of a business with a good strategy.

Partnership With Influencers

You can find many influencers on Instagram. There are regular users in the social media world, and then there are influencers. 

Influencers are social media celebrities who often promote a brand. They can take a new brand to the mainstream. A good influencer can take your product to a new level. You pay them for marketing your brand. They publicize your company or product to millions of followers with just a few posts.

You Can Keep An Eye On Competitors

Every well-known brand uses Instagram as its business platform. You can also use it to see how they interact with their followers. Check how often they post. What are they posting? Gather this information and design your own strategy.

Creativity

Instagram offers many ways to get creative. You can develop new ideas to promote your business and attract followers. 

Create different contests and giveaways. Ask the public to add people and get a reward. Make interactive videos with your brand. Give shoutouts to other small businesses and get shoutouts from them. An awesome platform that will help you to do that is Gleam.io

Instagram Stories

Stories make your business relatable. Through live stories, show behind-the-scenes insight into your company. 

Make short videos about making your product, employees’ interaction, and fun moments. Put them on your Instagram story. People love to watch these videos.

You can also develop a question-and-answer session with your followers. You can ask them for suggestions about your product. 

You can show the feedback you get from your customers. This will attract more customers. 

Making Direct Money With Instagram 

Online marketing is becoming the latest trend in the world. Instagram can prove to be one of the best e-commerce platforms. It helps in increasing the traffic to the website. You can add links to websites in your bio. You can grow your reach through promotion posts. 

Recent stats show that 70% of people prefer online shopping. Through Instagram, they can see an immediate review of the product in the comments. 

Online Reputation 

People who know about your product search for its name on social media. So, for a good online reputation, you must have an Instagram account. Give your page a good and attractive name. 

People can tag and mention you in their posts and comments. It is necessary to maintain the quality of your product for a good reputation. Good reviews attract more followers. 

Conclusion

Building customers’ trust through Instagram takes a lot of time and effort. The benefits of Instagram are worth the hard work in the end. In today’s world, people prefer online shopping and with platforms like Instagram, they can get what they want with a few clicks.

Instagram is a genuine business booster. That’s why most companies use it to build better customer relationships and approach the new audience. So, if you’re missing out on a good Instagram strategy for your business, start working right now!