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Restaurant Launch Marketing – Tips, Tricks & Best Practices For 2023

As we enter 2023, the restaurant industry continues to innovate and thrive in the face of new challenges. With that said, a well-executed restaurant launch marketing strategy remains vital in attracting customers and establishing your business in a competitive landscape.

10 Restaurant Marketing Tips, Tricks, and Best Practices

In this article, we’ll explore 10 essential tips, tricks, and best practices for restaurant launch marketing in 2023 that will maximize your potential for long-term, growth-based success.

1. Create a Visually Appealing Brand Identity

Your restaurant’s visual branding is crucial for creating a memorable first impression. Invest in professional logo design, use attractive color schemes, and create themed menus. Make sure your branding suits the type of customers you’re attracting, or it won’t be very effective.

2. Develop an Engaging Website

Your online presence matters more than ever! To effectively promote your restaurant, create an easy-to-navigate website that showcases your menu offerings and unique selling points. If you want to create a delivery service, add a cart and payment gateways directly on your website.

3. Host Grand Opening Events

Plan a spectacular grand opening event to generate buzz around town. Invite local celebrities, offer live entertainment, and provide tasty samples of your delicious cuisine! Consider offering exclusive discounts to people attending your grand opening on food, drinks, and merchandise.

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4. Track Industry News for Grand Openings

Be aware of competitor openings so you can differentiate yourself from the crowd. Fortunately, you won’t need to drive around to check out recent openings of other restaurants. In fact, you can keep tabs on grand openings in the United States by going to the website

5. Utilize Social Media Platforms

Stay active on social media by sharing enticing photos of your dishes, announcing special promotions or contests, and engaging with potential customers through reviews and messages. Utilize creative or campaign hashtags to encourage the creation of user-generated content.

6. Leverage Local Influencers

Collaborate with local influencers to showcase your restaurant by inviting them to try out your dishes for free or at a discounted rate in exchange for promotion on their platforms. You’ll get more traffic if you hire local celebs or influencers famous for trying specific dishes or cuisines.

7. Partner With Delivery Services

To expand your customer base beyond dine-in patrons, partner with food delivery services like DoorDash or UberEats to make it convenient for customers to order from you. However, in many cases, creating your own delivery service can cost you less, as it eliminates high fees.

8. Offer Exclusive Opening Promotions

Attract new customers by offering limited-time offers or special deals during the initial launch period, such as complimentary appetizers or discounts off the total bill. You could also offer discounts on items that seem to be unpopular to encourage customers to eat them.

9. Use Targeted Digital Advertising

Run geo-targeted ad campaigns on platforms like Facebook and Google Ads to drive local traffic directly to your new restaurant based on users’ browsing habits and interests. Invest in local search engine optimization to help your restaurant be seen by more people in your town.

10. Collect Positive Customer Reviews

Encourage satisfied customers to leave reviews on popular platforms like Yelp or Google Reviews. This will help build credibility among potential patrons when they search for dining options nearby. If you’ve yet to open, ask influencers to leave reviews to get you started.

In Conclusion

In conclusion, implementing these strategies will give your new establishment an edge as you introduce delectable menu offerings and memorable experiences to eager diners. So, don’t hesitate to embrace the power of effective marketing to captivate your audience.

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