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What Is Rich Media And How Does It Influence Advertising Creativity?

The Professional master’s degree in Creation and Entrepreneurship in Digital Business of TECH supplies the most updated knowledge on how to implement online strategies for business growth.

Rich media is an online advertising format that seeks user interaction and looks to incorporate resources that capture the attention of potential customers, which can be animations, games, sounds, videos, and others that invite the user to perform an action.

This aims to increase ad creativity through interactive content to increase engagement and the Professional Master’s Degree Creation and Entrepreneurship in Digital Business deepens the characteristics that identify this kind of advertisement:

  • They are not static ads.
  • Allow you to include different resources such as calls to action, graphics, text, and others that can be useful in a digital marketing strategy.
  • It allows interaction tracking and can control aspects of engagement with customers such as how long they look at the ad, when they click when they abandon the ad, or how many people see it.
  • This has a video control bar so that the user can play, pause and send the video as they wish.
  • They have a close button that allows the user to close the ad when they wish to do so.
  • It has more resources than traditional ads, they are larger.

With so many different resources and varying levels of complexity, there are diverse ways to advertise interactively such as expandable banners, drop-down banners, push-down ads, layers, and small sticky players. But where can you see these kinds of ads? Most of the ads that Google publishes on third-party pages have Rich Media features, also the advertising that appears before a video on YouTube, Facebook, and Instagram also incorporates it.

Professional Master’s Degree Creation and Entrepreneurship in Digital Business

TECH Technological University designed this program due to the need of adjusting daily life to digitalization and the incorporation of modern technologies that require acquiring education and knowledge in a digital culture constantly, and the case of entrepreneurs and companies is no exception to take on the new challenges of today’s markets, therefore, this program is focused on business management in network and digital environments.

In addition to the above, it is necessary to understand that the way to create a company and manage a business has been radically transformed because it no longer must have a physical space, and the way to interact with customers and prospects also has innovative dynamics.

Thus, the institution supplies a broad vision connected to the real environments of the profession in relation to the digital world and its scope.

So, the content structure treats in-depth topics such as business administration, introduction and organization, introduction to ICTs, financial accounting, commercial management I, business management, company tax regime, digital marketing strategies, technology, and information in digital business, founding and managing companies in the digital environment, innovation management in digital environments, among others.

Re-Learning Method

The Professional Master’s Degree Creation and Entrepreneurship in Digital Business of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe.

The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalogue of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.

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