With 31 percent of Americans online nigh constantly, it’s no wonder that plenty of small businesses is looking to run digital ads. Big banner advertisements and celebrity endorsements just don’t mean what they used to. The world’s attention has gone online — thus: online ads.
But when running online ads, how can you be sure if you’re running ads successfully? Digital advertising is its own landscape that requires a very specific set of skills.
This article will walk you through three tips for running ads that really work.
1. Pick Your Niche
With the rise of internet marketing, the age of the broad, general advertisement is dead. The internet has brought people together like never before — folks of all sorts of ages, races, genders, and passions can come together to form their own identities. If you want to succeed in the world of digital marketing, you’re going to have to carve yourself a niche.
Finding your target audience isn’t a matter of pigeonholing yourself, it’s a matter of being clear. If people know exactly who you are and what you’re selling, they’re better able to tell if they want to become your customer.
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When people find content for niches that appeal to them, they’re far more likely to share that content with other people in their social circle.
In a world that has everything, there’s nothing worse you can do than be generic.
2. Watch Your Analytics
Unfortunately, you’re probably not going to get everything perfect in the world of social media marketing on the first try. However, if you keep an open eye (and mind), and watch how your first round of ads does, you’re more likely to do well the second time around.
Notice which ads of yours resonate with your audience, and which they shy away from. You’re going to want to get specific about targeting your customers, without creeping them out.
3. Check Out What Your Competitors Are Doing
Unfortunately, the world of business is such that someone else’s success could mean your failure. Check out what your competitors are doing — which ad space they’re taking up, which keywords they make use of — and form your decisions from there.
You don’t necessarily need to go head to head with your customers. You can use this research to figure out which places to avoid, so you can better specialize.
You can also hire a company of professionals to help you out on your advertising journey. Want to know how one of these companies can find out what your competitors are doing? Have a look.
Running Ads Isn’t as Easy as It Seems
As you can see, running ads in the digital age isn’t as simple as making a few clicks. However, if you pick your niche, check which of your ads are doing well, and check out what your competitors are doing, you’re far more likely to succeed.
For more articles like this, check out our “digital marketing” section.