Statistics show that most B2B players still hold the email list as the most valuable piece of customer data and productive leads. But managing email lists is not something many marketers want to do because of all the time and effort it requires.

While outsourcing your email list may seem like an excellent option, it will likely cost you more than you would be willing to pay. The good news is that there is a less expensive, simpler, and more effective way; incorporating email autoresponders in your marketing campaign.

Keep reading as we explore five ways to take your sales to the next level using email autoresponders.

What Is an Email Autoresponder?

If you think of an email autoresponder as the “thank you for subscribing” message that you have as a default setting for new subscribers, you are wrong. Autoresponders are the quiet workhorse in a marketing campaign.

They operate 24/7 even when there is no one in the office to respond to your audience when they reach out.

A reliable autoresponder knows when to say hi, and responds to every query submitted by a customer. You can also set it to send timely marketing emails to your email address based on where they are on their purchasing journey.

The choice of your email autoresponder software will determine the results you get from your email campaign. If you are keen on seeing tangible results from your email campaigns, the AWeber autoresponder software is a great tool to consider.

Ways to Increase Your Sales Using an Autoresponder

1. Welcome New Subscribers

With or without an autoresponder, welcoming new subscribers is important. It makes the customer feel wanted and important, which is an important step in building relationships.

A new customer’s sign-up may be among their first points of contact with your brand. So you have to make the most of this moment and set the right tone for the relationship.

Also, you have to ensure that you do not bog them down with too much information that may not be relevant to them. A simple welcome and a short introduction to your brand and what you can do for them are enough.

2. Share Some Case Studies

If your brand is dealing with several products, your autoresponder should be able to identify new subscribers’ interests. After identifying the product or interest, the next step should be sending out study cases.

Whenever a customer shows interest in a product or service, they will often have doubts. They want to ensure they get what they need for the right price and the best quality.

Sharing some case studies helps answer customer questions, making it easy for them to move to the next stage of their buying journey. But you don’t have to share many; one is enough if you make it short but super effective.

3. Reply to Queries

One of the reasons for getting an autoresponder is to ensure that no customer query goes unanswered, even if it comes outside working hours.

The patience of today’s customers is pretty thin. If they do not get a reply within a reasonable time, they will be knocking on your competitor’s doors.

So you want to be sure your autoresponder is set to respond to commonly asked questions automatically. You should also ensure that customers can talk to a human agent for queries that the autoresponder can’t handle.

4. Focus on Quality Content

Most marketers prioritize quantity rather than quality which produces negative results.

No customer wants to have their inbox full of emails that don’t offer value.

In most circumstances, they will unsubscribe from your list or mark your email as spam, negatively impacting your email campaign.

Customers want to buy from a brand that understands their trade. If you focus on sharing relevant and informative, your audience will trust you.

Also, the customer wants to see that you are there to offer solutions, not make money out of them, and nothing gets you there like quality customer-focused content.

5. Offer Referral Bonuses

After you get a new subscriber and you are sure you have gained their trust, you could use them to increase your email list sign up. But they may not readily help you, so you may want to give them some incentive like referral bonuses or discounts.

Even when freebies were not their main motivation for signing up, they work great at motivating your audience to do you a favor. But ensure you do not overdo it.

You can set your autoresponder to send the bonus reminder email twice or thrice a month. Too much of it can create the impression of a scam, resulting in your emails being marked as spam.

Final Words

Email marketing can be too much work, but it is much easier if you incorporate an auto responder in your email campaign. However, you must employ the right email autoresponder strategy to ensure you get tangible results from your email marketing campaign.