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8 Significant Benefits of Using Salesforce

What’s the most difficult aspect of running a digital business in Singapore? Ask any entrepreneur in the country and they will most likely mention customer acquisition (lead generation) and customer retention.

8 Significant Benefits of Using Salesforce

Many would-be successful startups collapsed because of poorly managed customer relationships.

To survive in the cut-throat digital marketing landscape, you have to find a seamless way of handling potential leads customers. A Customer Relationship Management (CRM) software or system can help your business seamlessly manage customer relationships.

With the best CRM, you centralize, optimize and streamline relationships with your customers. Your CRM software helps you know your customers, the stronger your relationships will be with them.

Salesforce is one of the most popular CRM systems. This post explores the immense benefits of using Salesforce for your Singapore business whichever industry you’re in.

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What is Salesforce?

In the simplest definition, Salesforce is a business system that brings companies and customers together. Their product is the go-to tool for businesses that want to maintain healthy relationships with customers.

With the Salesforce CRM, all your company’s departments, including marketing, IT, sales, commerce, and service, enjoy one view of every customer. When every member of your team shares the same view of the customer, it’s easier to make the right decisions.

Your team has more information about the customer and with data-driven decisions, you can expect better outcomes.

Data is the most valuable asset for every business and with Salesforce, you can leverage this asset to gain a competitive edge in your niche. By leveraging cloud technology, Salesforce allows businesses to connect more easily with customers, partners, and potential customers.

With real-time analytics, your business can track the customer experience and success and deliver personalized support. In case of any customer complaints, your team can respond more promptly. The CRM software has multiple applications which work in tandem to improve the business-customer relationship.

Adopting the new technology successfully requires in-depth knowledge across the board and this is where a Salesforce partner agency comes in handy. Your Salesforce partner helps train your team and enables you to discover the full range of benefits of the technology.

An official Salesforce partner can offer end-to-end solutions and help you customize the diverse tools for your business.

How to Leverage Salesforce for your Business

To fully appreciate the reason top-performing businesses use Salesforce, take a look at the practical benefits this technology offers:

  • Customer service and support automation.
  • Enterprise social networking
  • Marketing administration
  • Salesforce automation
  • Team collaboration
  • Accessibility/mobile access
  • Time management
  • Account planning
  • Customer information/ Contact Management
  • Tracking interactions  (actionable insight into every customer interaction)
  • Scheduling/reminders
  • Email marketing
  • Funnel monitoring
  • Reporting/analytics
  • Integration with other platforms
  • Seamless customer engagement with digital-first service
  • Personalize your support
  • Drive revenue and upsell easier with the power of AI
  • Serve faster with automated workflows
  • Support customer interactions on any channel

The potential of Salesforce for your business is immense, but you need the best support to start leveraging these benefits. If you are looking for a salesforce partner agency, don’t look any further.

Unique Advantages of Salesforce

Flexibility/ Adaptability

The best CRM should feature the highest degree of flexibility and this is what you get with Salesforce. This is one of the software’s USPs (Unique Selling Points). Whatever your line of business, you can customize the available tools to suit your business needs at any time.

Ease of Use

Many small business owners in Singapore would like to integrate a CRM for their digital marketing campaigns.

However, some of the CRMs on the market are complicated to use and require a lot of resources to set up. Salesforce is easy to use because everyone on the team has access to the dashboard and this promotes better decision making. With

Powerful Functionality

Without a doubt, Salesforce is the most powerful tool for any business today. The depth of functionality is incredible and you get everything you need for your business in one place.


Salesforce is easy to customize which is another reason for the software’s popularity. With the custom fields, objects, 3rd party Salesforce extensions, and ability to integrating your own apps, you can easily personalize the Salesforce platform to suit your business needs.


Every business has a dream of growing and when you integrate any system into your operations, scalability should be a top priority. The biggest advantage of Salesforce is the fact that it’s highly scalable and you can also add functionalities as your business grows.

Reports/ Analytics

The reports functionality helps the sales and marketing teams and other employees to constantly track performance metrics and make the right decisions quickly.


Salesforce appreciates that every business is unique and might need other applications for seamless operations. For this reason, Salesforce’s ecosystem comes with applications you can purchase through AppExchange.

There are 2800+ apps both free and premium and they include Salesforce integrations with MailChimp, Xero, Quickbooks, DocuSign, and AdobeSign.

Wrapping Up

Salesforce is the ultimate customer relationship software and you should integrate it into your business system.

The software helps you unlock the potential of your team through better insight on your customers. With real-time analytics, it becomes easier to make the right decisions to boost your business in Singapore.


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