There has been a persistent demand for OOH campaigns over time, and out-of-home advertising is an even more impactful and effective marketing method with the huge rise in technological advancements over the years, paired with the traditional benefits of real-world ads.
Any sort of visual advertising material that someone may encounter outside of their home is classified as out-of-home advertising, and, although it may appear that all marketing nowadays is done online, advertisers should not neglect the highly effective method of out-of-home advertising.
OOH adverts now use digital tactics to convey messages to larger audiences in different locations: from street advertising streets to buses and taxis.
Know Your Campaign Goal
Whether it be to raise awareness, draw attention to a website, or encourage your target audience to buy a product, every campaign should have aims other than just promoting your brand, product, or service.
When scaling out your OOH advertising campaign, you need to think about the message you want to convey and what exactly you want your target audience to know. Setting the goal should be a great way to start up the campaign.
Focus on Design to Reach Your Goal
The most important aspect of an OOH ad in the design. It is a visual advertisement – if people don’t look at it, you won’t achieve your goal.
The best OOH advertisements are the ones that stand out and people point out and take a second glance at, perhaps being talked about on social media.
The longer people spend looking at your ad, the more likely they are to remember it and its message. Allowing them to remember the message and your brand in the future.
Choose an Effective Location
You want to set up your advertisements in a place where they are going to be seen by not only large volumes of people but also by your target audience.
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If you’re promoting a vegan food product, advertising outside of butchers may not bring you a lot of attention from our target audience.
However, placing a billboard that promotes a protein bar outside of a gym will likely draw a lot of attention from your target audience.
You should also consider the budget and geography when deciding where to locate your advert, as pricing can vary depending on where you locate it.
Do you want it mobile, by placing it on a bus or taxi, or do you want it located at bus stops? There’s a lot to consider for the ideal location.
Analyze Your Competition
In all forms of advertising, analyzing and learning from your competition and what they do before committing to a place or message is critical.
Use the information and research you’ve gathered from competitors to form your own creative process and placement decisions.
It’s entirely up to you whether you want to advertise lower costs or higher quality straight next to your competitors.
And there you have it – four top tips for successfully scaling your OOH advertising campaign to the right audience. With these hints in mind, there is no limit to what you can achieve with your next OOH advert.