To make your newly created business visible online, you need to rely on SEO for startups. In fact, startup SEO is not much different from traditional SEO except for the size of the budget allocated for search engine optimization purposes.
To gain desirable results and business growth, following a deliberate SEO strategy is very important in 2021. Thus, read this article to learn the effective approaches for getting high rankings on Google for your newly created website without going out of budget.
How Startup SEO Can Ensure Fast Results on Search Engines?
The purpose of any SEO approach is to promote your website up to the highest positions on Google or other search engines. Usually, it takes several days or even weeks to achieve a desirable result like that.
When it comes to startups, the first obvious results may arrive a bit later. It happens because newly created business websites are lacking characteristics that are typical for websites which already exist for some time. This is why if you’re new, it will be a huge help if you will learn some SEO myths that can help you with your website.
This mainly refers to the duration and interaction of the website with search engines, during which those characteristics are evolved.
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When a new website is published and introduced to Google, it appears to be a completely new instance for the latter. It will certainly take some time to explore that newly established website thoroughly and define its domain authority.
Even if your website is completely new, there are still effective tactics that would help to rank its pages high on Google. One of the most powerful ones is the link building process, which is also widely used in the SEO strategies of many companies.
The traffic boost and website rank improvement would not happen overnight with link building, though it will accelerate the process tremendously.
The link-building approach is common among webmasters who aim to constantly improve their websites’ rankings. The process of gaining backlinks is done in several ways, but startups should start with guest posting for sure.
It means that the link to your website will be embedded in the article on a respectable blog with impressive traffic. That way you will get referral traffic from resources other than Google.
This means that your website is worth being visited, which is very positively perceived by search engines as they understand your website as helpful. As a result, they got a green light to lift your website up in the list on the search engine results page.
How to Develop an Effective SEO Strategy in 2021 for Startups?
The startup SEO brings expected results when the strategy is properly designed. It could utilize standard SEO techniques but consider your budget and other resources in disposition. When it comes to the elaboration on the SEO strategy, it usually consists of two parts: off-page and on-page optimization.
The link-building approach described above is the cornerstone of off-page optimization. However, check this article to learn more about other off-page techniques that could boost your website traffic.
In fact, off-page SEO refers to the external resources that are beyond the limits of the website itself for the sake of optimizing it for search engines.
The example mentioned above refers to the creation of articles on guest blogs mentioned at startup.info for attracting wider audiences and driving traffic from outside of search engines.
Off-page SEO for startups also implies collaborations with influencers that promote your brand and include the link to your website campaign. This has immense potential to drive traffic to your website.
Also, managing social media accounts where you mention references to the website could be extremely effective for boosting traffic.
Before starting to implement an off-page SEO strategy, you need to make sure that the on-page optimization part is done well in advance. The on-page SEO technique mainly refers to the website elements and other characteristics that are directly associated with the website and managed on-site.
This aspect refers to multiple factors on the backend of the web pages. In particular, that is the quality of programming code of the web page, the type of website hosting, directions for search engines, and many others.
The type of website hosting means much as it initially predisposes the number of online users that could visit your website within a certain period of time.
Very often this factor also has a significant impact on the page load speed, so choosing the right hosting provider is crucial for startups.
When it comes to directions for Google and other search engines, that is mainly about the robots.txt and XML files. They depict the structure of the website and help search engines index pages faster.
Even though search engine algorithms are incredibly smart these days, there are still methods that webmasters need to use within the on-page SEO. Metadata is one of those approaches that help search engines with classifying and evaluating the page.
Meta description and titles are the components of the metadata of the web page. In general, the meta description should not exceed 255 symbols, while the limit for the title length is around 60 to 65 symbols.
Following these limits is important because symbols out of this range may not be considered, and thus won’t be helpful for page analysis.
The utilization of proper headings throughout the text, especially in its first part, makes up another quick prompt for Google. It is recommended that you use the main keyword in the title, and secondary keywords would be placed in the heading.
That way, search engines would scan your content and outline its main idea, based on which the contextual analysis would be further made.
It means that even when users would not make exact searches that match your keywords but will use their synonyms, search engines will still understand that and list your article at the top of the results.
While this aspect comes almost the last on the list, its value is not diminished in any way. Content is the most important thing of the on-page SEO that together with other optimization techniques could bring tremendous results.
In fact, quality content is something users are looking for, so you should concentrate on the article creation by putting as much effort and resources in there as needed.
Writing a decent article is not enough though to drive traffic to the web page. The key secret of successful articles lies in the appropriate choice of keywords.
That is why performing thorough keyword research means that you need to find phrases that have the potential to rank high.
In the era of prevailing mobile technologies, the design goes far beyond the appropriate combination of elements on the web page. It implies the utilization of techniques that make websites mobile-friendly.
This means, that the functionality of the full website version would be preserved in its mobile representation. Such a concept of the correspondence of design with multiple devices is called responsive design.
Moreover, Google and other search engines already can understand when the website implements a responsive design or not. In the latter case, your website has fewer chances to be ranked high.
You could follow the best practices for the startup SEO but that is not enough to ensure traffic growth. The analytics tools are revealing all the performance data of your website based on which you can make conclusions.
When your website is properly optimized, you will see gradual organic growth. Otherwise, you should review the startup SEO strategy and develop further steps on how to get your website higher on the search results page.
How to Achieve Business Growth With SEO for Startups?
It is already clear what and how could drive the traffic for a newly created website, but it is not explicit why startups need to implement SEO strategy in their business development plan.
The answer is simple: SEO is the new technology used in the online environment that has a similar idea as traditional marketing channels. It aims to introduce companies to users and put them together on the web.
Even when you prefer traditional marketing channels for your brand promotion, SEO is something that startups need in particular.
While those companies that exist on the market for years have a strong reputation and lots of loyal consumers, that is something startups are lacking.
That is why SEO strategy might be also considered as strengthening your brand and providing users with the opportunity to get to know you better.
They will have a possibility to learn more about your company and discover the distinctive benefits of your products or services.