Today, there are about 30.2 million businesses in the United States. Out of this, only about 64% have their own website.
Although this doesn’t seem like much, that’s millions of websites for businesses in the United States alone. This might lead you to wonder how you can stand out from the crowd and increase your overall ranking.
Have you heard of SEO reputation management before? You might wonder what it is and if it’s beneficial or not. Read this guide on what exactly SEO reputation management is and decide if it’s right for you.
What Is Online Reputation Management?
This is where you or an SEO company could manage what information about your brand is out there. It’s a way to protect the brand. It’s there in order to maintain a positive presentation of yourself on the web.
First, you’ll need to establish and have a positive online presence. You’ll need to monitor social media and the web to ensure that your reputation is positive.
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Why an SEO Reputation Management Guide Matters
SEO reputation management explained manages what the public will see about your business. It’s about presenting your brand in the best possible light for a search.
It’s about focusing on search engine results and keywords. You’ll be able to find ways to improve your rankings overall and remove negative search results.
How Reputation Management Works
While you can’t control everything that’s said about your company, you’ll want to do everything in your power to avoid the loss of brand equity that could happen. When another person or company talks negatively of you, it could hurt your overall ROI (return on investment).
The Importance of Online Reputation Management
Online reputation management isn’t only about preventing your reputation from slipping, but what to do if it does decline. It’ll help you come up with a plan of what to do if your reputation does suffer.
Have a plan in place in case a disaster does occur. It’s about your overall reputation, awareness, and visibility.
Online reputation management is about:
- Repairing reputation damage
- Building a positive and strong image
- Monitoring and addressing negative conversations
Better Understanding SEO
For a quick refresher, SEO stands for search engine optimization. This is what you use in order to show up in the search engines. SEO is a great tactic for building organic (free) traffic that’ll last for the long term and won’t stop.
First, ensure that your pages are filled with accurate and positive information, especially if it’s the first page that they’ll see. You can avoid future negative content from making its way onto your site.
In order to protect yourself you can:
- Hire an SEO expert
- Check all content types on your site
- Avoid negative search results
- Increase positive search results
For your business, it’s a good idea to optimize your Google My Business listing. Make sure that there’s plenty of correct and positive information. You’ll want to ensure that it portrays a positive image for consumers to land on and view.
Pay Attention to All Content
You can use various social media channels to increase your reach across the web. Even if you’re targeting local customers, you can use local SEO.
Use image title and alt text with keywords for each image that you post. Consider reaching out to influencers on YouTube, Facebook, Instagram, and other locations to get the name of your brand out there. Ensure that they represent your company in a positive light.
Be active with posting on social media. If you don’t have time, consider hiring a social media manager.
Keep in mind that some reviews might not be positive. It’s a good idea to respond to all reviews, including the negative ones.
Always use a positive and professional manner when responding to these. If you do this in a positive way then it could have a positive impact on Google.
Have a Q&A Section
Google My Business lets you have a Q&A section. Consumers can ask questions that you or another person from your business can answer. The only problem is that others from the public can answer questions.
Having a question and answer section is a great way to find out more about your target audience. Answer the questions in as little time as possible, but be helpful and accurate as well.
One of the top SEO reputation management tips includes being newsworthy. If you try to bury a news article many won’t feel sorry for you.
Instead, try to be newsworthy for all of the right reasons. Have the news talk about how well you treat your employees, give back to the community, etc. This could also be all of the positive work that your company does to protect the environment.
YouTube is a great way to boost your ranking on Google since it’s owned by them. This is a great way to boost your overall returns. YouTube allows you to boost your authority above other social media platforms as well.
Understanding What SEO Reputation Management Is Exactly
After exploring this guide, you should have a better idea of what SEO reputation management is exactly and why it’s beneficial. Take your time deciding what the best method for your business is to be successful on Google.
Would you like to read more informative content with businesses in mind? Be sure to check out our other articles on our site today.