Almost everyone in the world of business in 2023 knows about the importance of digital marketing and its power in transforming businesses.

According to Terakeet, the ROI with SEO (Search Engine Optimization), one of the most effective forms of digital marketing), is 12.2x. This partly explains why about 44% of businesses use SEO as part of their marketing strategy.

However, a lot of business owners still seem to lack a lot of clarity about the true purpose behind why they might want to hire an SEO consultant for their services.

In this article, we are going to explore this aspect and take a closer look at some of the more understated benefits that businesses stand to gain.

What Is SEO, and Why Is It Important?

Search Engine Optimization is a set of methods that optimize a website’s content to improve its reach. Helping content reach a wider audience can be considered the primary goal of SEO, and it achieves this through a variety of means.

We won’t go into the methods of SEO today. What we want to focus on is why SEO is important for a business.

You see, the internet is a really big place and is filled with about 2 billion websites as of this writing. Now, it would be inaccurate to say that your business website is competing against 2 billion competitors. A fairer statement would be that your website is competing against all other websites in your niche.

That means if you run an automobile dealership and have a website, you are effectively competing with every other auto website on the internet. While it is not easy to say exactly how many competitors you have worldwide, it’s safe to say that you are one in a million.

Standing out and being noticed is always the biggest challenge for businesses. What can you do to deal with people who have been in the industry for 5 – 10 years and established themselves? Offer good service? Your competitors already do that. Offer discounts? Your competitors do that.

This sort of helplessness is what SEO addresses effectively. Sure, your competitors are also likely using SEO, but there are many ways to grab a foothold and climb your way higher. This is where SEO consultants come in.

The Role of SEO Consultants

SEO consultants are people who have considerable experience dealing with the many tools and methods that are a part of the process. Manpreet Sidhu is an SEO consultant and digital marketer who has been working with businesses across different industries for some time now.

Sidhu found that many startups had products as good as their competitors but lacked that extra edge to stand out from the crowd. Consultants like him fill a gap that is far too common among new businesses. It’s the gap between great products and great visibility.

Many businesses that have contracted SEO services and consultation with Manpreet Sidhu have found the investment to be well worth it. The testimonials from his clients highlight the rapid increase in sales that they experienced after they started working with him. Why? He was able to apply the power of SEO to their businesses.

There is a key factor to all this. In today’s digital world, websites can make or break a business. Nearly 81% of consumers take to the internet to research products and services before making a purchase.

SEO consultants like Sidhu help businesses understand how SEO goes beyond keyword research and usage. A large part of it involves making the user experience more enjoyable. This is done through optimizations in loading speed, content organization, mobile optimization, and more.

The end result is a website that is more visible to potential consumers, catches their attention by providing high-value content (in the form of information, infographics, etc.), and a fantastic user experience that turns potential consumers into customers.

The entire process, from start to finish, can be quite challenging to handle on your own due to the number of technical skills and knowledge of market trends, elements of web design, and search engine algorithms needed.

This is why SEO consultants have become so vital to new businesses and startups today. The way things are going, it looks like their services are only going to be even more in demand as online competition keeps increasing.

Conclusion

The value of SEO and hiring consultants who are experienced with its intricacies is invaluable. It allows startups and new companies to find a foothold from which they can be noticed and reach their target audience with greater success.

SEO consultants like Manpreet Sidhu are making the prospects of business success much more achievable for entrepreneurs worldwide.