If you’re starting a new business, one of your top priorities should be to make sure your website is optimized for search engines.
After all, potential customers need to be able to find you online before they can do business with you.
According to Finsbury Media, which is an SEO Agency London, there are a few simple SEO tips you can follow to help get your new website off on the right foot.
In this blog post, we’ll share some of our favorite tips for getting started with SEO. Read on to learn more!
Use the Best Keywords
One of the most important things that you can do for your new business is to find out which keywords to use, and to strategically use them.
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There are many tools out there that can help with keyword research, so once you find out which keywords are the most searched for, you need to use them on your titles, metadata descriptions, and more.
Keep in mind that keywords aren’t the only thing you need to do to improve your SEO ranking, but they help, especially when used in conjunction with the other tips on this list.
Always Create Great Content
Using keywords to help customers find your website is only one-half of the equation. To keep visitors on your site, you need to start creating great content.
This works in two ways; knowing what keywords are being searched for will allow you to create relevant content for your niche.
The relevant content that you create will help you to establish authority within the niche.
Being the go-to source of information for your audience will build trust and credibility, which in the long term will result in more conversions and larger volumes of website traffic.
The next thing that you should be doing to improve the SEO ranking of your new business is to begin building links.
If you are unsure of what that means, it means to leave links to your website, on other sites. However, you should always choose high-quality sites to leave your links on.
In addition to this, you should have as many internal links as possible to keep visitors on your site, as well as leave links to high-quality websites that contribute to your content for an increase in authority.
Use Social Media
Social media has become massive in the last few years, with around 3.5 billion people using various social media platforms. What does this mean for a new business owner?
It means that your audience is using one of, if not a few of, the many social media platforms.
Using social media to build your brand is a great way to increase traffic, authority, and credibility.
More than this, many social media platforms have advertising options available, so you could use that too to direct users to your site.
One of the most important things that you should do whilst trying to improve your SEO ranking is to check analytics.
Why? How else would you know how your site is doing, or how well your SEO campaign is going?
For example, you might notice that you are getting many visitors, but no one is staying for longer than 2 minutes.
Or perhaps you have started creating new content based on different keywords, but it’s not working.
Ensure the Site is Easy to Use
Another thing that you should consider doing is to ensure that the site is easy to use. Why? User satisfaction is incredibly important to get people to stay on your site.
The longer people stay on your site, the higher your SEO ranking since search engines assume that you are offering great value.
Your site should load quickly, there should be a search feature, your content and products should be sorted into categories, and more.
Google My Business
Lastly, a great tip for small businesses is to focus on local SEO and get feet moving through the door. One way to do this is to create a Google My Business profile.
This allows for the local audience to be able to find you.
Chances are that you will get more traffic from local searches in the beginning, than you would from an international audience.