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SEO vs PPC: A Guide on the Differences

About 65% of marketers are struggling to gain website visits and leads.

With search engine optimization (SEO) and pay-per-click (PPC), you won’t have to struggle. Instead, you can boost brand awareness, traffic, and more.

SEO vs PPC: A Guide on the Differences

What’s the difference between SEO vs PPC? Which is best for your business?

Keep reading to find out!

With this guide, you can make an informed decision. Read on to learn more.

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What is SEO?

Before we compare SEO vs PPC, let’s look at each alone. What is SEO?

Search engine optimization helps your website appear on search engines like Google. The higher you rank, the more often consumers will see your brand. Your website will appear as consumers search for your product or service.

You can determine what keywords they’re searching, then make website content with those keywords in mind.

About 70% of online activities start on search engines like Google. Only 0.78% of people look beyond the first page, though. If you’re not ranking high enough, consumers won’t see your website.

They’ll see your competitors instead.

The benefits of improving your SEO ranking include:

  • Boosting brand awareness and recognition
  • Attracting website traffic
  • Establishing yourself as a thought leader in your industry
  • Generating brand trust and loyalty
  • Establishing your credibility
  • Increasing leads, conversions, and sales
  • Improving your ROI

In order to use SEO effectively, you’ll need to create content regularly. Google prioritizes unique, engaging, informative content when determining rankings. You can find an SEO company to help here:

What is PPC?

What is PPC, exactly?

Pay-per-click advertising is exactly as it sounds. You’ll pay each time someone clicks on your ads. These digital ads can appear on search engines, social media platforms, and other websites.

You can create text ads, animations, videos, and remarketing ads.

When creating your ads, you can determine if they’ll appear based on search keywords or demographics. PPC advertising allows you to utilize precise targeting.

You’ll only appear in front of people you want to appear in front of. The benefits of PPC advertising include:

  • Generating brand awareness
  • Speed and agility
  • Helpful insights
  • Precise targeting
  • Boosting website traffic
  • Increasing online leads, conversions, and sales

However, PPC can get costly if you lack experience.

Comparing SEO vs PPC

Now that you know about SEO and PPC separately, let’s compare them. What’s the difference between SEO vs PPC?

SEO is an organic search engine marketing strategy. You won’t pay when someone views or clicks on your listing. With PPC, you click for views or clicks.

Both strategies can help you attract traffic to your website. Improving your ranking can boost brand awareness, too.

However, SEO can take time to generate results. With PPC, results are almost instantaneous.

Both strategies can benefit your business.

SEO vs PPC: Choosing the Best SEM Strategy for Your Business

To recap, what’s the difference between SEO vs PPC?

SEO is an organic marketing strategy. PPC is a paid strategy. Both will help your website appear on Google.

By combining these two search engine marketing strategies, you can boost business. Expand your reach with SEO and PPC today!

Searching for more tips? We can help. Explore our latest guides today to get started.


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