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10 Key Tips For Setting Up A Small Business Website

A website is a great tool for a range of different businesses, no matter what products or services they are selling. Having a strong online presence will allow you to increase the number of customers that you can reach. As a result, you can drastically boost your revenue.

Websites are especially valuable for small businesses. For all of your small business needs, be sure to check out Instinctmarketing.co.

The idea of setting up a small business website may seem intimidating, especially if you don’t know how to create a website from scratchbut the truth is that the process is surprisingly simple. If you are interested in setting up a small business website, here are 10 key tips:

Select A Suitable Domain Name

Essentially, the domain name is the address that can be used to find your website. This domain name should be related to your business to ensure that it is easy to find. For example, it should be the name of your business.

Yet, you need to bear in mind that your domain name may already be taken. Additionally, more coveted names will be more costly. Generally, it is a good idea to purchase a domain name when you establish your business.

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To ensure that your domain name is as memorable as possible, it is advised that you opt for something short and snappy. In addition, you should refrain from going for domain names with numbers or special characters.

Find The Right Building Platform

Website building platforms are designed to help you easily create your small business website. These platforms are designed to help businesses even if they have limited experience with website building.

Some of the most popular web-building platforms include WordPress, Wix, GoDaddy, and Shopify. It’s worth researching what features these platforms offer to find what works best for you.

Additionally, you will likely want to take into account the price tag of these platforms. They will typically have different membership levels that will come at different price ranges.

Consider Branding

After you have purchased a domain and started building your website, you should turn your attention to its aesthetics.

To add to the aesthetic of your website, you need to use branding. For example, you should ensure that your logo is present throughout the site. You should also add colors that are associated with your brand. For example, if your logo is yellow and orange, you might want to decorate your website with these colors.

Pick A Theme

A theme refers to the overall appearance of your site. Most web-building platforms will offer a range of themes or templates that can help you to effortlessly create web pages. It’s important to find an easy-to-navigate theme that perfectly matches your small business brand.

Weigh Up Different E-Commerce Platforms

If the website has a commercial aspect, namely that you intend on selling products, you must invest in the correct services. Some of the most widely-used e-commerce platforms include Shopify and Wix. With the help of these services, you will be able to make financial transactions with customers.

Ensure That The Site Is Easy To Navigate

One of the biggest mistakes that businesses make when creating a website is that they do not consider the layout. If the layout is too complex, it will create a poor user experience.

There are lots of simple solutions that you can use to ensure that your website is easy to navigate. For example, you can include buttons that will send the user back to the homepage.

Utilize SEO

SEO (search engine optimization) is the process of optimizing a website so that it is more visible on search engines. By optimizing your content, you can increase the amount of traffic to your website. In turn, you could receive more sales.

Continuously Add Content

When it comes to your website, it is essential to consider both quality and quantity. To ensure that your website is high quality and has plenty of content, you should continuously be adding new content.

To help you attract new customers, it’s recommended that you target relevant keywords if you are focusing on informational content.

Provide Details

Additionally, you need to add plenty of details to your website. For example, you should create an “about me” page, in which you can tell the story of your small business. You should also provide contact details and links to your business’s social media accounts.

Make Sure The Website Isn’t Too Busy

Last but not least, you should ensure that the website isn’t too cluttered with information. Though details are essential, too much information can be overwhelming for customers. Ensure that your web pages have a good mix between information and images.

Final Thoughts

Creating a small business website is great for growing your business. By following these top tips, you can devise a website that is perfect for you. Consequently, you can attract more customers to your business.

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