Online business is big business. Over 70% of Americans shop online, with 30% doing so more than once a month. 30% of all business activity is conducted online. Global e-commerce statistics are even more impressive, with the digital shopping trend set to explode in the next few years with the help of artificial intelligence and virtual reality.

Just think, in a few short years “going to the mall” could be done from the comfort of your sofa with the help of some high-tech goggles. If you’re trying to get your online shop launched successfully, one of the key deliverables (excuse the pun) to focus on is shipping.

Below are the top five shipping tips for new e-commerce businesses:

1. Negotiate Delivery Charges

Getting into an all-out negotiation-feeding frenzy is not as simple as you may think. Courier companies will only fight over your business if it meets certain criteria – so don’t think they’re going to go all Hunger Games on your potential contract.

Do your research first and get familiar with courier terminology and processes, that way when you do negotiate pricing you will know what’s a fair ask and what is not. Lower shipping rates often come with provisos – so it is in your best interest to ensure that your business meets the targets and requirements.

2. Flat Rate Strategy

Most of the larger shipping companies offer a flat-rate option. These rates are typically worked out by charging the merchant a standardized fee based on the size and quantities of their orders.

Pay attention when negotiating a flat rate for your business, sometimes these are affected by zones or fixed schedules, and although the deal looks good – it could come with some additional fine print, especially for cargo shipping.

3. Plan Sensitive Equipment Shipping Carefully

If your business sells sensitive equipment such as electronics, production equipment, musical instruments, or firearms, bubble wrap isn’t going to come close when it comes to proper packaging. This is where an ATA case, like the ones shown here, will come in and save the day.

These cases are perfect for transporting sensitive equipment and they specifically meet the Air Transport Association’s guidelines for air transport. This tip will come in handy if your business ships overseas, but ATA cases are fantastic for shipping locally too!

4. Timely Deliveries

Customers are getting increasingly demanding with their expectations for online shopping. With so many different online retailers, they have plenty of places to spend their money. With customers wanting to negotiate the best deal for themselves, you should do the same for your business.

Be one step ahead of your competition by partnering with a reputable company that offers safe deliveries and is always on time. Many people will have no problem spending more if it means getting their order sooner.

5. Claim Refunds

Save money on your shipping costs by taking advantage of the on-time guarantees offered by larger carriers – like FedEx. Delays on guaranteed deliveries like this mean that your business is entitled to a full refund on that delivery.

Most businesses don’t go after their refunds, resulting in hundreds of dollars lost to unclaimed returns. Claim your refund – it will save you money.