Trying to make yourself and your company heard in increasingly competitive markets can be a daunting task.
How to Make Your Short Company Bio Stand Out
But if you can make your short company bio stand out, this can go a long way toward making your company known.
In this post, we’ll explore three ways to make that mini-bio get noticed.
Open with a strong mission statement
Right from the start, make it clear what you and your company are striving to achieve. This helps give prospective clients a strong idea of what your goals are and whether they align with their own.
While this mission statement could be as short as 10 to 15 words, it still needs to completely summarize your company ethos and your objectives. Play on the most positive, unique, or helpful aspects of your business.
Don’t use technical jargon or terminology. Keep it simple enough that anyone can glean the right information. People will often be reading a mission statement quickly, so you don’t want to bog them down or they will look somewhere else.
A great example of a strong, clear mission statement is the one in Paul Esterhuizen’s company bio for School-Days.
Provide a brief overview
After your mission statement, it’s a good idea to provide a quick summary of the history of your business. Include information such as when the company was founded and by whom, who currently directs the company, which industry you are active in, and a link to your website.
Providing social media links is a great way of giving people a chance to learn more about your business without bogging down your company bio with too much information.
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Under these short bullet points, you can flesh out a little bit more about your company and what you are aiming to do. Think of this section as a chance to expand a little on your mission statement and communicate a little more about what your goals are.
Try to briefly mention some of your best and most successful products or services in this section. Again, play on things that appeal to people, such as charity schemes or notable events.
Decide where to publish your bio
Writing a good mission statement and company summary is half the battle. You’ll still have to publish the bio somewhere where potential customers, investors, and partners will actually see it.
There are a number of websites that act as company directories, and having your company bio on these sites can help make sure that you’ll get noticed.
Because these sites are third-party hubs that don’t have a direct relationship with your business, having them show up when people search for your business can help lend some authenticity.
These websites may also have verification schemes to add an extra dose of credibility to your company bio.
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