Share on facebook
Share on twitter
Share on linkedin

Signed, Sealed, Delivered: Why Your Business Should Always Use Certified Mail

Certified mail can give your business a sense of security and professional communication that you wouldn’t receive with standard mail. Sending your company’s mail certified is key for any successful business transaction. Keep reading to learn more about how certified mail can improve your business. 

Certified Mail Impresses Your Customers

As a business owner, you’re probably always trying to find ways to impress and maintain clients. The way your business is run shows how committed you are to each client’s experience

How you communicate with your customers is key when it comes to creating a positive client experience. Most business owners think that a little piece of mail won’t matter with this experience, but that would be wrong. 

When you send a mail through standard mail, this could come off less professional than when you send mail priority certified. Certified mail is urgent, professional, and shows that you want to make sure that the document arrives not only on time but also securely. 

Your customers will notice this gesture, as it shows you are treating their concerns and experience seriously. Earning respect from your clients is better than any other traditional marketing efforts. 

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Avoid Postage Mistakes and Errors

Another perk of certified mail is it makes sure there are no mistakes. When you send important documents on a deadline, you want to make sure it goes to the right place, and you have the right amount of postage. 

If you fail to do this, your mail can be delayed, returned to sender, or worse, lost entirely. When you send mail standard, without tracking or insurance, this means the delivery of your mail isn’t guaranteed. 

You can avoid any postage mistakes by relying on certified mail. With certified mail, all of your delivery information is recorded.

You also have secure tracking with certified mail and flat rates based on the weight of the mail. You can even get mail labels online making it that much easier. 

Peace of Mind

Losing a document in the mail is a nightmare to any business owner, especially if that document has critical and or time-sensitive material. Luckily, with certified mail, you don’t have to worry whether or not that tax form or contract arrives at your client’s doorstep.

Certified mail tracks and records deliveries which will give you much-needed peace of mind. If your office regularly sends out a lot of critical documents, certified mail will give you ease and security. 

Know All Steps of the Delivery Process

When you send a document out via certified mail, it is tracked at every delivery stage. You can track your mail online and see when it is recorded, sent out and delivered. 

You want this information, especially when you are delivering any type of sensitive material. This way, you can easily contact the postal service if there are any issues. 

You also don’t have to worry about document loss this way. You can check in with clients once a document gets delivered, so you know the delivery status is accurate. 

Save Money

Sure, certified mail postage cost a little more than standard postage, but this investment has a high return. If your document gets lost or damaged in standard mail, this could cost you hundreds or even thousands of dollars. 

Certified mail is a very secure way to communicate. There is pretty much no risk of document loss, which makes certified mail a cost-effective investment of any business. 

Deliver to P.O. Boxes

Some couriers and or private delivery services, won’t deliver to a P.O. box. But many of your clients might have a P.O. box instead of a physical address. 

Certified mail can be sent to P.O boxes. The recipients just get a notice that they gave a piece of certified mail and will have to see the person at the front desk of the post office to retire it. 

Obtain a Return Receipt

Certified mail also lets you get a return receipt once your mail has been delivered. However, there are additional fees for a return receipt. A return receipt requires the recipient to sign, and also the date and time of delivery. 

This receipt can be given as electronic PDFs or hard copies, depending on what you want for your recording purposes. The proof of delivery is key, especially when you’re sending out sensitive or critical material. 

Keep Deliveries on Record

Anytime you send something out by certified mail; it is on record for ten years. So if your business does a lot of mailing, and will continue to, this is key for your record keeping. 

Certified mail record keeping makes it easier than ever for you to recall if a document was or wasn’t sent to a client. Even if that piece of mail was sent five years ago, it is still possible for you to see the details of that delivery.

You obviously cannot do this with standard mail. 

Print Labels Online

Another perk of certified mail is you can print your certified mail labels easily online. You just have to know the weight of the item you want to send.

When you print your labels online, this means you don’t have to go into the post office and wait in line. This can save you a ton of time. 

Do know that the United States Post Office doesn’t offer certified mail label printing on their website, but third-party couriers do. To find out about these third-party couriers, you can get more information here.

Be Accurate Every Time

The best aspect of certified mail, is you get accurate delivery every time. This shows your customers that you care about being accurate and having reliable communication. This can go a long way when you’re building long-lasting client relationships. 

Use Certified Mail Today 

Now that you know all the perks of sending your mail certified, isn’t it time you make the change? Certified mail guarantees accuracy and delivery of all your direct mail needs, which shows your clients that you care. So make the switch, and start sending out all of your business mail certified, today.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.