Owning a business can be a rewarding and profitable experience, but it’s not for the faint of heart. Around 20% of companies actually end up failing in the first year. Quite often, this is because they didn’t properly market their services.

So how should you do your small business marketing to ensure your company is a success. This article lists five great tips for your consideration.

1. Create Value Through Blogs

One way you can create value for your business is to create value through blog content. This is a great small business marketing campaign because you’re creating helpful content for people as well as advertising your company.

When most people have a problem, they turn to Google for the answer. If you can get people to your blog for answers, you can potentially turn them into customers.

2. Try Email News Letters

Many people check their emails every day, so you can reach a vast audience by writing email newsletters. The key to successful small business marketing in this area is to strike a balance between too much and too little content.

You need to make sure that your email newsletters create value for customers. If you bombard your customers with emails, they will probably just divert your content to their spam folder.

3. Do Video Content

Given that most of the content online is video content, you can’t afford to ignore this small business marketing strategy. There are a wide variety of ways that you can incorporate video into your marketing strategy.

For example, you might consider doing a live question-and-answer session. You could also do video tours of your facilities. Getting video content to look right can be challenging if you don’t have experience, so you might even consider working with a content producer.

4. Encourage Customer Reviews

Another one of the great small business marketing tip is to encourage your customers to leave online reviews. Whenever people think about checking out a new business, the first thing they do is check online for reviews.

If your company doesn’t have any reviews or if you have bad ones, potential customers might choose to stay away. You can remedy this situation by encouraging your customers to leave reviews for you on platforms such as Yelp.

5. Optimize Your Website

Finally, you also need to optimize your website. This is one of the best small business marketing ideas because your website is the first point of contact most people will have with your company.

One way to make your website look great is to work with a graphic designer. A company like Snap Graphics can have your website looking fantastic. You might also consider search engine optimization. This makes it more likely that your page will rank highly on Google.

These Small Business Marketing Tips Can Help Your Company Grow

If you want to grow your small company, you need to take these small business marketing tips in mind. The key to modern marketing is to make good use of digital technology.

If you want to learn more about some other business-related topics, check out the rest of our blog posts.