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6 Social Media Best Practices to Incorporate into Your Startup Marketing Strategy

Social media marketing is a great tool for your business. You can use different social media platforms to get your brand visible to potential target. Getting noticed on social media without using paid advertisements can be challenging. There are a number of social media practices that could be incorporated into your operation policy to help you maximize the performance of your social media strategy.

1- Regular Posting

While great content will attract users, posting regularly will help to create a virtual following. The perks associated with posting great content will be lost if you do not create a regular framework for posting on your page.

Users will be more likely to engage with your articles, images and videos if you post them on a consistent basis. Failure to do this might result in loss of loyal followers, who will not have enough content to check in on your social media platforms as often as would be ideal. In the long term, you will have trouble achieving a high conversion and engagement rate due to the reduced traffic levels, which might affect your business.

While regular posts are recommended, you should avoid being too monotonous. Spice up your page with different types of content, as well as creating an interactive forum through which users can engage with your brand and develop a loyal following.

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2- Regular Monitoring

Online monitoring involves keeping an eye on your social media pages to follow the performance of your content. It should be done in two parts. You can monitor analytic data to understand the performance of different social media campaigns. This will help you know which type of content is most suitable for you, as well as help you to determine your engagement levels. You will be able to calculate return on investment for your marketing strategy, which should guide future development of successful strategies.

You should also monitor the physical response to your content. You should explore the comments, reactions, talking points and any questions that might arise from interested users. You will be able to respond to users and improve their experience, which is an important part of creating an online presence.

Negative and abusive comments, which could harm your marketing campaigns and internet users who are potential clients, are common on the internet. It is largely unrestricted, and these types of comments are unavoidable for most brands. Monitoring helps to keep their level in check.Negative comments, posted in response to your brand’s image or content, can be addressed to reduce the likelihood of complaints and improve your brand’s reputation. Abusive vitriol must be eliminated to protect users

3- Keeping it Fresh

You should maintain regular posting to build your brand’s online presence. Over time, your brand can get too stale and ordinary for internet users. You should aspire to keep the content exciting and unexpected, while remaining informative and entertaining.

You can do this by embracing different types of content, including infographic and tabulated data, interviews with industry authority figures, unusual audiovisual displays and other options that are not too common on your site. You can also have giveaway competitions and other exciting offers once in a while to boost engagement.

Referencing articles and content created by other parties, with their consent, will help create a versatile array for your site. Users will have access to fresh ideas and new content that will keep them coming back to your site for more.

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4- Growing Your Follower Base

If you are not a globally leading brand, you will have trouble getting followers.Different brands struggle to raise organic follower numbers and may resort to paid campaigns to increase their follower base. You should consider whichever option works for your brand.

Having a large follower base makes it easy to engage your marketing strategy. You will have access to potential client who may be interested in your brand’s products or services. You will also have a large number of followers, who even though they may not make purchases, will drive up traffic to your site by engaging with your posts and sharing them to their followers.

Paid followers can be acquired through brand advertising and use of influences. You can buy 50 Instagram likes from, as well as followers. You can take advantage of follow trains and other similar trends that will boost your follower numbers.

5- Intentional Engagement to Build Online Relationships

Intentional engagement involves actively interacting with users in order to create brand awareness. It can be achieved both with your followers and other users who may have interest in your brand’s products or services.

Intentional engagement for your followers involves answering any questions they may have or raising awareness through targeted campaigns. For non-followers, it involves searching for certain keywords which are related to your brand and providing relevant information, guidance or awareness that will help satisfy a need or improve the level of knowledge.

Brands that engage with users, especially through intentional engagement are more likely to develop a loyal following, and will increase traffic levels to their pages and website, which could affect conversion levels too.

6- Take Advantage of Remarketing

Marketing on social media involves using advertisements to create awareness about a specific product, service or campaign. This content will be shared onto users’ timelines, and could be a great way to drive up traffic to your site.

Few users are likely to be influenced to make a purchasing decision on the basis of a single advertisement. Most times, users will skip this advertisement for different content on their pages. Remarketing places this advertisement on to the user’s home page over and over, increasing their likelihood of being familiar with the product or service offered. Users are more likely to view your site and the advertised product after it has been remarketed to them.

Final Thought

Social media is a great tool to market your business. You can grow your following easily,which will translate to higher traffic and better conversion rates. If you utilize these practices, you can grow your brand without having to incur large marketing expenses. It is advisable to have a dedicated social media team to handle these aspects, especially for ventures with an already large following.

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