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How to Improve Your Social Media ROI: 3 Tips For Different Platforms

Your social media ROI is the return on investment from your social media efforts (awareness campaigns, actions to drive more engagement, conversions, and so on). To get a correct idea, when calculating the ROI, you must include resources and expenses (investment made) and extract them from the value you managed to create.

As long as the resulting ROI is above 0, this means your efforts are successful (the generated value is worth the investment). However, if ROI starts to drop or turns negative, this is a sign you need to make some changes.

If so, here are a few tips you can apply, depending on the platform you’re using:

1. For All Platforms: Optimize, Optimize, Optimize

If there’s one thing to learn from successful social media managers and influencers, it’s how to optimize your content creation and distribution process. Social media marketing is a time-consuming task, which is why most businesses have at least one dedicated team taking care of things.

Plus, there is a wide range of social media tools designed to help users optimize campaigns and track progress. And yet, you can’t just set things up and let the tools take care of the posting – if you want to create value, that is.

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Social media, whether it’s paid ads or organic growth, needs constant supervision and fine-tuning. So, pay attention to your audience’s reaction and adjust accordingly.

2. Instagram Top Tip: Create a Consistent Visual Theme

Consistency is the word of the day on many platforms, but on Instagram, it’s a must if you want to improve ROI. Also, it’s a good idea to learn how to use Instagram for business since there are some features that differ from personal accounts.

Due to its visual nature and ease of use, Instagram is one of the most popular platforms out there (around 1.44 billion active users each month in 2022). So you can imagine that all your strong competitors will also work hard to ensure their brand attracts all the eyes.

Still, there are ways to create a unique and attractive presence for yourself, and a consistent visual theme that’s representative of your brand is one of them. For this, identify the main theme in all your posts up until now (if there is one). It could be anything from a clear blue sky background to images of stunning landscapes.

3. TikTok Top Tip: Work With Influencers

With over 1 billion monthly active users, TikTok is considered the most engaging social media app of the bunch. But what’s even more interesting is its demographic makeup – over 60% of users are under 30 years old, and only about 7% are over 50.

While there are signs that more millennials may turn toward this app in the future, for now, it’s a platform for younger people (mostly Gen z and young Millenials). This means that businesses that have these generations as a target audience can strive if they learn how to market themselves in this dynamic environment (which is not easy).

But, there’s more good news – if you want to make sure your TikTok campaigns will be a success, you can partner up with various influencers that are representative of your brand. Due to the type of content that’s popular on the platform, it’s easier to promote products and brands that have a strong visual presence.

Wrap Up

Social media, regardless of the channels you’re using, can be a blessing for small businesses and startups. However, if you don’t measure the ROI and keep track of progress, it’s impossible to know if what you’re doing is working. Therefore, the best tip you can get for improving your social media ROI is to make sure you measure it!

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