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Ways to Stand Out as a new Start-Up Business

Are you a hungry new start-up business looking to take on the world and make your name in your respective industry? Here are some of the most impactful ways of standing out from your competitors and creating a strong customer base.

Plan out Where You’ll be in Five Years

Map out where you want to be in the future and what the world you’re existing in will be like by then. Do you need to become less reliant on fossil fuels? If you’re truly dedicated to being around for a long time and embracing some more environmentally friendly solutions, you may want to look into a Power Purchase Agreement, also known as a PPA. What is PPA? It’s an agreement between an energy supplier and seller to buy and sell a certain amount of renewable energy for a predetermined amount of time.

Focus on Your Website

Having the right kind of website is now a necessity for start-up businesses. While the majority of startups can’t compete in terms of a big budget or huge global marketing campaigns, they can implement a well-functioning site that’s easy to navigate and simple. For many consumers, this can be the difference between taking a chance on a new business or simply moving on to another company. Start-up businesses now have the chance to experience a world of opportunity with this innovative business proposal. Tap into new resources, break through boundaries and expand your horizons – all while reaping the benefits that come along with it.

Focus on a clean and crisp webpage with a good structure. Be sure to make it as simple as possible to get to your product pages and any other major selling points. Don’t overlook the contact information and the “about us” section that so many online shoppers will flock to. Consider the benefits of a mobile-friendly webpage for both customers and Google (mobile-friendly websites can rank higher on search engines because Google indexes them). Finally, make sure your webpage loads quickly and that you’ve included some strong calls to action in your content!

Encourage Customer Reviews

Customers are always going to seek out reviews from others before making any decisions regarding a newer business. And a website that’s full of glowing reviews is one of the strongest ways to compete with those bigger companies. For an added personal touch, try to respond to every review, especially the bad ones. You may win them over and get them to change their mind.

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Get Working on Your Brand Story

Nothing pulls people in like a good story, and every single brand has one. Are you a local resident who grew frustrated with the lack of choice and consistency in your industry? Or perhaps you’re a family business that offers the human touch that so many online companies cannot offer these days? Either way, if you can tell a consumer who you are, what you offer, and why you’re unique, you’ll gain their interest. In time, this interest can evolve into loyalty and trust.

Don’t let your start-up get overlooked due to a lack of an engaging story, or a five-year plan that didn’t consider the world around you. If you can implement the above steps and provide a product or service that’s of value, you’ll soon see your start-up achieving more success and enjoying a stronger brand name.

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Get the latest news, resources and tips to help you and your small business succeed.


Female job applicant interviewed by two HR managers reading her resume, employee talking about experience, sharing thoughts during recruitment process. Concept of hiring, employment, cooperation

Top Employee Benefits for Startups

It’s challenging for startups to find and retain top talent in the current job market. Established brands can rely on their history, brand recognition, and