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How To Start An Insurance Company

Both individuals and entities have no shortage of risks to deal with. Getting protection measures in place is one way to avert them. This is why insurance remains a lucrative industry to this day. 

Starting an insurance business is not a bad idea. However, regardless of your reasons for launching one, it requires a lot of planning, hard work, and dedication. But once you have these down, you’re practically set to start providing people the financial security they need.

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Below is a step-by-step guide on how to start an insurance company: 

1. Write A Business Plan 

It’s essential to have a solid business plan in place to ensure the smooth running of your company. It’ll enable you to put your company on the right track. It highlights your commitment to stakeholders and defines your business objectives, target market, financial projections, and general trajectory as a business.

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Furthermore, a business plan can help you: 

  • Identify risks 
  • Determine financial resources and needs 
  • Set goals
  • Avoid potential shortcomings 

When writing a business plan, it’s best to specify the equipment and technology you’ll need from the get-go. Consider going for modern methods to improve your productivity.

For instance, more insurance companies are relying on robotic process automation (RPA) to lighten workloads and reduce repetitive tasks like processing transactions, sorting files, and extracting claims data. Using RPA insurance services for these tasks opens up a lot of opportunities for even limited resources.

2. Hire The Right Team

Getting qualified personnel for your startup is a given. The typical insurance team will include the following: 

  • Claims clerk 
  • Loan processor 
  • Insurance agent 
  • Loss control consultant 
  • Actuary 
  • Underwriter 
  • Risk manager 
  • Insurance broker 
  • Chief financial officer 

Make sure to define their roles in your business plan. For instance, if you want to employ someone to manage your financial operations, you’ll need to onboard a controller, not a comptroller. 

A comptroller is a senior-level executive overseeing accounting operations in the public sector. On the other hand, a controller is in charge of financial operations within a firm.

Understanding the controller vs comptroller dichotomy is key to putting together an effective team. This is key to your insurance business’s growth and success.    

3. Choose Your Legal Structure 

Finding the right legal structure for your insurance firm comes down to the extent of liability you’re willing to take, the benefits you’ll get, and the qualifications you currently have. Below are standard structures you can adopt: 

  • Limited liability company (LLC) 
  • Partnership 
  • Sole proprietorship 
  • Corporation 

Each structure comes with its benefits and shortcomings. Review them and identify the one that suits your goals and objectives. 

4. Register With The Relevant Authorities

The next step to starting an insurance firm is licensing it. You’re allowed to register a unique name. This is the perfect chance to explore your creativity and choose a name that resonates with your target audience. Pick one that: 

  • Is easily searchable 
  • Is easy to pronounce and spell 
  • Meets the requirements of your state 
  • Conveys your agency benefits 

Most states require you to register your business name to prevent fraud. You’ll pay a fee for registration and will be asked to produce relevant credentials to guarantee your status as a legal entity. If you plan to use ideas that set your insurance brand apart, you should also make trademarking part of your licensing process.

5. Get A Business Insurance Policy

It’s vital to acquire the right business insurance for your company. Having one will enable you to cushion all your operations from unexpected risks. 

There are many different types of insurance plans to choose from. You can call on a professional to help you determine the best policies and terms for your insurance firm. They can also advise you on the simple steps to acquiring a policy in the first place. 

Some typical steps to get business insurance include:  

  • Reviewing your risks and prospects 
  • Shopping around for quotes 
  • Comparing quotes to determine the best one for your business 
  • Purchasing your policies and keeping them up to date 

Time after time, you’ll need to reevaluate your coverage in case of renewal or if you want to change or adjust your policy.

6. Secure Financing 

Starting an insurance company needs significant capital. Many factors, such as the location of the company and your business model, can determine how much funding you’ll need to successfully launch it. 

With this in mind, you may want to get a loan if your current finances fall just short of the mark you need to set aside more. You can secure a small business loan from trusted money lending institutions or involve investors for help. 

It’s best to build a safety net to cover your operating costs until you’re stable. Having the proper financial management knowledge will be important here. Don’t hesitate to talk to experts to guide your decisions. 

7. Promote Your Business 

You don’t have to rely on traditional marketing strategies like radio ads, TV commercials, or roadside billboards alone. The Internet has opened up a vast avenue of opportunities for brands of all kinds to promote themselves. Social media marketing, search engine optimization, and pay-per-click ads can create the brand awareness you need for your insurance business.


Starting an insurance company may seem daunting. However, equipped with the necessary knowledge and resources, you can build a successful one from scratch. Secure sufficient capital to start and follow the steps discussed in this article. And never forget to reach out to experts for more guidance.

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