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8 Insider Tips for Starting a Successful Podcast

There are 850,000 podcasts currently out there in the world, and within that, 30 million podcast episodes.

8 Insider Tips for Starting a Successful Podcast

Podcasting has become quite popular and relevant in recent years, and you can find one on just about any subject you think of.

They are great educational resources and allow listeners to have a more intimate connection with their favorite celebrities.

If you’re looking to create one yourself, it’s a great idea! But how can you ensure your podcast will reach your target audience?

Starting a successful podcast means considering a few factors, which we’ve compiled into a list below to make your life easier, so keep reading!

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1. Get the Right Equipment 

Launching a podcast that is going to reach as many people as possible requires the right equipment.

The good news is, you don’t need to spend thousands of dollars on fancy equipment that you can’t even figure out how to use.

However, you do need a decent microphone, headset, and audio editing software to produce quality content. If your podcast is going to be successful, your listeners need to be able to hear what you have to say without straining their ears.

You’re supposed to be entertaining them, not frustrating them.

If there’s tons of background noise or your mic quality is so low they can barely understand what you’re saying, your audience is not going to keep coming back for more.

2. Find Your Niche

Since there are hundreds of thousands of podcasts out there, yours needs to fill a hole in the market.

What niche are you an expert in? What theme are you going to explore?

If you are passionate about your topic, it will come across to your listeners. More people will be invested in what you have to say if you’re fully invested too.

You don’t have to pick a topic that will attract a vast audience. Instead, focus on what you’re genuinely interested in and what you can make tons of episodes about.

You should enjoy your work. Otherwise, it will come across as boring or dull to your audience.

3. Choose Quality Over Quantity 

What makes a good podcast? Quality. Sure, you want to be able to produce a lot of episodes, but if those episodes are lacking in quality, nobody will be watching and waiting for the next one to come out.

Do the research behind what you’re talking about, and have interesting information to share with each episode.

Think about your intro and outro. Do they seamlessly transition throughout your episode? Do you have specific jingles that let the listener know what’s about to happen?

Are you editing your episodes in detail? Is your sound balanced throughout the episode?

Though these are all minor details, together, they produce a higher quality podcast that attracts a broader audience.

4. Listen to Your Audience

You’re going to get tons of listeners that want to give you suggestions or podcast tips. Perhaps they want to see more guests on the show, or they want you to talk about something specific.

It’s important to give your audience what they want, but it should be a balance.

Remember, this is your podcast, and you get to make all the decisions. Consider all of your audience’s suggestions, and implement them when you feel it works with what you’re producing.

That way, you’re pleasing them while not sacrificing your mission.

5. Optimize Your Podcast With SEO 

When you’re just starting a podcast, you have to consider how people will find it.

If you’re making a podcast discussing vegetarianism, you’ll want to use SEO-friendly keywords in your titles and descriptions.

That way, when listeners search for podcasts that discuss this subject, yours is boosted in the rankings and will be more likely to show up. You don’t have to go overboard with the keywords and don’t make it sound spammy.

Just include enough that your podcast won’t be found at the bottom of the page, if at all.

6. Produce Guest Episodes

A great way to spice up your content and entice more listeners is to host guests. Guest episodes can bring an audience that you wouldn’t have gotten otherwise.

Try to find guests that are relevant in the industry you’re discussing. If you’re talking about fashion, maybe get designers or models to guest host your podcast with you.

If there are other fashion-related podcasts, you could even get those podcast hosts to join you or ask guest hosts on their podcast.

Everyone would benefit from getting more viewers, and you would be introducing yourself to a new audience.

7. Create Consistent Content 

If you make an episode every week and then stop for a few weeks, you’re going to lose all of your subscribers.

People want consistent content. That’s the bottom line. You need to commit to making content every week to gain a bigger audience and keep the one you’ve already got.

You’ll also be boosted in the rankings if you stay consistent, which means more people will have the opportunity to discover your show.

8. Partner With People Who Know the Industry 

There are businesses out there that can help you set up your podcast for success. If you don’t have the time needed to create the perfect podcast, partner with the people who do.

Some places, such as Motion, have all-in-one packages that create an optimized podcast while you can continue to focus on other aspects of your business.

A podcast can take a business to the next level, and you don’t have to figure out everything alone. Don’t be afraid to use services that know what they’re doing.

All the Tips for a Successful Podcast 

Creating a successful podcast is hard work, but it’s worth it.

If you have something you’re truly passionate about or a business that could use some promotion, a podcast could be just the thing you’ve been looking for.

Looking for more tips and tricks for your various business ventures? Browse through our collection of articles today!


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Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.



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