When you are the CEO of a startup and trying to build your business from a scratch, SEO can be a wonderful strategy to reach out to a large number of your potential customers.
Of course, you can spend money on paid advertising for a while to buy clicks through Google. But in the long run, it is only SEO that can help you receive organic traffic, and that too lots of it.
6 Things Startup CEOs Must Know bout SEO and Organic Traffic
Search engine optimization seems confusing and complicated to most business owners in the beginning. It is the result that matters and you can increase organic traffic on your website with the help of SEO.
Here is what startup CEOs must know about SEO and organic traffic.
You Reach Nowhere Without SEO
The most important thing all startup owners need to understand is that they cannot reach out to an exponential number of prospective customers without the help of Google and other search engines.
People search for products and services through browsers on their digital devices. SEO is nothing but an umbrella term for all tools and techniques designed to catch the attention of search engines. It is only through SEO that you can hope to become highly visible in front of your prospective customers. It may be a long and tiring exercise but it gives you a level playing field to compete with companies with big resources.
If you want lots of organic traffic, you have to rely on SEO. It gives high ROI and allows you to reach out to large numbers of potential customers.
Keyword Research is Still the Backbone of SEO
Even though voice search and visual search have become very popular among people in recent times, a vast majority of individuals still conduct searches by typing keywords in their browsers.
For example, if you are selling automobile products, you need to include all kinds of keywords related to automobiles that your customers are using to search for information about them on Google and other search engines. Your startup has high chances of being in front of these customers when they see your URL among the top ten results thrown by Google on the first page of the browser.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
SEO takes Time to Deliver Desired Results
If your website is not showing up in the top results thrown by Google on the browsers of your target group of customers, you cannot blame search engines for picking up your website based on keywords used by these customers.
These search engines use many different methods to get information about websites on the web. These include the following
- Use of relevant keywords
- Indexing of website
- Quantity and quality of backlinks
- Fresh and meaningful content
- Onsite and offsite SEO
- Meta tags and title tags
- Submitting XML sitemaps to search engines
Many CEOs of startups believe their websites will show up in the top results of Google overnight and they will start to receive a massive amount of organic traffic. The important thing to remember with SEO is that it is an ongoing exercise that takes time to deliver desired results.
It is important to keep your expectations realistic and show patience when utilizing the services of an SEO company.
You Need Not Master the Tricks of SEO
One of the best things about using SEO to rank higher in the search engine rankings is that you need not waste your time and energy learning about the tools and techniques of SEO.
Once you know its importance in reaching out to your prospective customers, your job remains to find the most qualified and experienced people to do search engine optimization for your startup. It is not necessary to go here and there in search of the best SEO company. Make sure you do not fall prey to tall claims and promises that cannot be fulfilled.
Instead, you should have your goals set out in clear terms to check your progress after a given period. Find someone who promises result-driven SEO services that are measurable.
SEO Allows CEOs to Learn About Customer Behavior
If you have just set up your startup, you have little knowledge about your potential customers. It is search engine optimization that unravels important information about your target group of customers. You learn what words and phrases your potential customers are using to get down to businesses selling their desired products and services.
You can think of many more keywords and phrases that these prospective customers are using to catch them rather than allowing them to go to your competitors’ websites. SEO reveals a lot more about the behavior of prospective customers. This information is very helpful in making business decisions that lead to higher conversion rates.
Knowing the age group and the lifestyle of your target group of customers helps in the creation of tailor-made content fr your website to influence the minds of your visitors.
Modern Day SEO has Become Very Different
SEO is not a static or one-time exercise that can bring desired results for the owner of a startup. It is constantly changing and evolving based upon the requirements of the customers as well as the algorithms used by search engines to learn about websites.
Is your website geared towards voice searches and visual searches to reach out to your customers using these methods on their devices? If not, then you are losing out to your competitors who have made necessary SEO changes in their websites.
Similarly, more than 70% of the organic traffic to websites today comes from smartphones rather than laptops and desktops. If your website is not responsive, you are easily losing out your prospective customers to your competitors.
As the CEO of a startup, your aim should be to try and reach out to as many prospective customers that you can. It is in this objective that SEO plays a vital role. Search engine optimization provides you a level playing field to compete with resourceful competitors.
However, you need to be patient and allow SEO to deliver the desired results in the form of higher search engine ranking and an increased amount of organic traffic to your website.
Some other articles you might find of interest:
Would you like to better understand how to drive and increase traffic to your startup website?
Do you have what it takes to start and run an online business?