Did you know that by 2025, 72.6% of internet users will access the internet solely via their smartphones? Or that Millennials are incredibly influenced by blogs and social media?
6 Common Startup Marketing Mistakes and How to Avoid Them
So, if you don’t have a mobile-friendly site and you’re not utilizing blogs and social media, you’re making some of the most detrimental startup marketing mistakes. Are you making any others?
Keep reading for six marketing mistakes that your startup needs to avoid.
1. Having No Website
This is the single biggest mistake that startups make. Having a strong online presence and a website is a non-negotiable if you want to be successful in this day and age.
For every day that you don’t have a website, you lose customers and SEO opportunities. You need to ensure that you have a mobile-friendly website, as most consumers purchase on the cellphones, and it needs to be up and running immediately — even if it’s not perfect.
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A website makes you look professional, even if you’re not quite there yet. Learn more here about helping your startup along.
2. Not Having an SEO Digital Marketing Strategy
So, you don’t know how SEO works? Find someone that does! If you don’t have a viable search engine optimization strategy, you won’t be able to rank on search engines such as Google. These days, it’s all about securing a good position on Google for organic traffic and the most powerful free advertising.
If you have a strong SEO strategy, you’ll increase the traffic to your site and brand awareness.
3. Not Reviewing Analytics
It’s important that you constantly review your marketing strategy to see if it’s working and where adjustments should be made. You should be following your analytics, measuring sales volume, and analyzing your pay-per-click ads.
By continuously reviewing your analytics you can see what works and what doesn’t.
4. Targeting the Wrong Audience
A startup’s marketing strategy — especially social media marketing — can only be effective if you’re targeting the right audience. You need to have a documented customer persona to create a marketing strategy.
Once you have defined who your audience is, you need to work to understand them so that you can create a targeted marketing strategy.
5. Not Using Blogs (Effectively)
Every business should have a blog. It’s an important part of marketing for startups — and it needs to be done right. Blogs help you to connect with your audience and convert them to customers. You can also make sure of guest blogging for good quality backlinks.
Carefully consider a targeted and thorough blog strategy, don’t simply go in blind and start posting randomly.
6. Not Creating Good Quality Content
Firstly, a huge mistake of startups is not focusing on creating good quality content. This means content that is valuable for the reader, that is well-written, that is informative and not salesy, and that is evergreen (it’s always relevant).
Which of These Startup Marketing Mistakes Are You Making?
Is your new business guilty of any of these startup marketing mistakes? Don’t worry, it’s never too late to shake up your marketing strategy to reach your target audience, increase organic traffic and boost sales.
Did you find this post interesting? We have tons of awesome content to inspire more startup ideas and business success — keep exploring for more!
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