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A Startup’s Guide to Video Production

Video production is a process of creating visual content. A video can be a short film, a television commercial, or a music video. Producing any type of video includes a basic set of guidelines that must be followed to deliver a high-quality product. Video content is an essential element of media that is used exclusively today to educate a viewer. It is a combination of visual and auditory elements that allow the viewers to engage.

Storytelling is a factor that has been significantly enhanced by the introduction of a video, as it evokes emotions and provides immediate inspiration to your target audience.

The Different Phases of Video Production

Video production is highly dependent on how you plan for your content to be portrayed. To create an engaging and inspiring project, the following are the steps that must be implemented accordingly to ensure an efficiently crafted video:

1.  Strategic Development

To appropriately shape any idea, you must have a base on which the video will be built. It means that the creator will need to:

  • Decide the type of video they need to make
  • Pick the specific audience that the video is supposed to target
  • Establish the potential response from the targeted audience
  • Decide how the video is going to be distributed or marketed to the audience
  • Assess how much of an impact the video is going to create

Acknowledging these factors and coming up with conclusions is significantly going to influence the rest of the production process and would majorly help you in successfully creating a flawless video.

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2.  Pre-Production

Pre-production mainly involves the proper preparation of everything that will be required before filming commences. This is also when you are supposed to write scripts and develop storyboards. You will need to cast, determine the equipment required, scout for suitable locations, and hire a crew if required. Pre-production usually consumes the longest amount of time but it is necessary to fulfill these obligations before the shooting begins.

3.  Production

Production involves the filming of your video project. For this purpose, the production of any project consists of a group of individuals that are segregated into their respective departments that collectively contribute to a specific task:

  • The director, is usually alone in their department and leads the filming as the creative head.
  • The production department leads all the other departments by bridging every group together. This department includes the producer as a head with multiple production coordinators and assistants under his guide.
  • The camera crew is responsible for finding the project’s best lighting and shooting angles.
  • The sound department is in charge of capturing all location-related audio for the project. This can include conversations, dialog, and ambient sound.
  • The art department is much more multifaceted than most departments, and are responsible for a project’s visuals. This can include costumes, props, set decoration, set construction, and more.

As the creator, you should be present to guide and encourage your team to carefully identify and give attention to every detail. Once you are satisfied with the visual manipulation of your perspective, you can move on to post-production.

4. Post-Production

In this phase, you will have the opportunity to edit your video and make it look exactly the way you want it to be. The use of music, subtitles, special effects, and transitions help in provoking the right type of emotions that you intend from your product. The completion of all the creative edits will allow you to see your finished product. All this must be done within the deadline so the output can be delivered on time.

5.  Distribution

Your video should be marketed appropriately to reach the target audience. TV is the most traditional source of advertising, as it covers remote areas and is still believed to be extremely effective. However, many have shifted to online media which has created multiple endpoints of marketing. You can advertise through social media sites that promise to attract a suitable audience.


Video production can provide you with a great range of opportunities and can easily help you to establish a unique business of your own. The five stages mentioned above are to be strictly followed under constant supervision with strategic planning to produce a masterpiece.

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