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Strategic Planning: What It Is and Why It’s Important

Only 30% of businesses survive their first 10 years of operation. The ones that don’t make it fail to incorporate strategic planning into their business models.

Strategic Planning: What It Is and Why It’s Important

What is strategic planning? It is the guiding path for your business that you develop from a variety of different variables. In short, it is your business’s informed plan for the future.

If you don’t have a strategic plan and are interested in learning what it takes to develop one, read on.

The Basics of Strategic Planning

The first step in developing your business’s strategic plan for the future is to facilitate an open discussion forum with important players within your business.

In short, you need to assemble a team and engage it in analytical conversation.

Depending on the size of your business, this may mean getting a few of the CEOs and other company bigwigs together for a roundtable discussion.

If you are a small business, it may just be you and some strategic planning consultants. Either way, the goal remains the same: to successfully map out the future path of your business.

What directions do you want to take your business? How will you make it resilient to meet future challenges? How will you reinvest profits to grow your business?

Obtain Data

Having a direction-based analytical conversation among business leaders is useless without the proper data. For this, you will need a team of analysts to assess all aspects of your business.

From production costs to supply chain efficiency estimates, everything needs to be taken into account. Make sure to get some demographic information through adequate market research as well.

To analyze all of this qualitative and quantitative data, you will need some heavy-duty software.

If you want to use an industry-standard, you should check out OKR software. They provide some of the best business analytic software on the market.

Once your team has acquired all the necessary data, you are ready to start making big decisions about the future direction of your business.

Also keep in mind, that your strategy must be flexible. You will need to reevaluate and rework your strategy over time to meet future needs.

Are Strategic Planning Services Worth It?

If you don’t feel comfortable doing all of your strategic planning in-house, you may want to seek out the help of some strategic planning services.

These are independent organizations that can help you with your analytics, business metrics, and developing your overall business strategy.

They are an excellent option for small businesses that can’t afford to analyze their own metrics. They also may be a great option for larger firms that want some sort of outside second opinion as a system of checks and balances.

Develop Your Business Plan

Don’t neglect strategic planning in your business or your business will fail in the long run. Even if you have done well in your first few years of operation, without a solid long-term plan, your business will be directionless.

Develop a solid long-term strategic growth and development plan for your business today. Then, check back with us for more great business news and information.


Some other articles you might find of interest:

Make your business rock with these business plan writing skills:Startup’s Guide to Write a Business PlanWould you like to know how investors value a startup?How Do Investors Value a Startup?

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