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Top 6 Tools to Streamline Your Influencer Marketing Strategy

Celebrities have been used by brands to market their products and services for many years. Today, that trend has shifted, particularly in the online industry, where some persons with relatively small numbers of followers can reach larger audiences than traditional celebrities due to the legitimacy of what they say.

Top 6 Tools to Streamline Your Influencer Marketing Strategy

In other words, they’re far more credible when promoting a product than, say, Brad Pitt.

If you want to create an influencer strategy for your business, there are tools that can come in handy, but before you get to those, here are some important considerations for your strategy.

What You Should Know About Influencers Before Starting Your Campaign

There are many aspects to consider when setting up an Influencer Marketing Strategy for your brand. One important thing is knowing whom you want as potential influencers for your brand.

If you want to reach a younger audience, maybe you should look for some popular bloggers in that particular niche.

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On the other hand, if it’s an older demographic you’re looking for, social media influences with lots of followers among those over 50 might be more appropriate.

Another thing is deciding what your budget is going to be for this project and how willing you are to invest in Influencer Marketing per month/year.

It’s important that influencers know how serious your brand plans on taking this strategy and they’ll only get involved with you if they like what they see from the start.

You also need to decide how many campaigns or influencers to have for one brand at once; usually, three seem like a good amount.

Tools You’ll Need to Make Your Influencer Marketing Process More Efficient

Although there aren’t any simple one-click solutions that can help you get thousands of influencers on board at once, there are some reasonable and easy ways to manage certain aspects of the process.

Here’s a list of ten great tools in organizing and managing an influencer campaign:

1. Greenfly

There’s no denying that Greenfly is the go-to software for digital media management – and it really makes sense why.

Greenfly manages everything about influencer marketing, from building your database to searching for relevant opportunities to making payments and reporting on campaigns.

With Greenfly, you can search and find influencers quickly, follow them through Greenfly +Connect, and manage your entire relationship.

Greenfly is also the first influencer marketing platform to offer unique features like custom settings in Greenfly Connect and one-click payments for Stripe users.

Greenfly integrates with all the major social media platforms, and Greenfly Search allows you to find influencers with just a few keystrokes. Greenfly’s reporting function is set up so that you’re always informed of how your campaigns are doing.

2. BuzzSumo

Buzzsumo will assist you in identifying influencers in your field by displaying the most popular articles within a certain topic; this is very useful while conducting research for your approach.

What distinguishes this tool is that it doesn’t only show you who has shared each piece of content but also how many followers they have.

3. Followerwonk

This tool will provide you with additional information about an Influencer, such as how many posts they’ve written and when they were published.

This tool is valuable not just for identifying influencers (or locating popular content), but also for determining the ideal publishing frequency.

You can search for influencers by keyword or username to discover who’s suitable and fit for your brand’s message and the tone of voice you want to express through your outreach emails.

4. Ninja Outreach

Ninja Outreach is similar to Followerwonk, but instead of just providing data from Twitter this tool includes other social networks such as Instagram, Google+, and YouTube among others.

Ninja Outreach makes it super easy to find the most relevant bloggers for your brand!

5. Rival IQ

This one works a bit differently from the previous tools in this list because it’s all about keyword research and competitor analysis.

Since you’ll most likely be looking for influencers in similar niches as your competitors, using a tool like Rival IQ can help you outdo them by choosing keywords they’re not targeting yet.

The paid version of this tool will give you even more insights into what strategies are working and which ones aren’t when it comes to Influencer Marketing. Making the competition less fierce is always a good strategy!

6. Google Alerts

Google Alerts is one of the most well-known, but still effective, methods for keeping track of your influencers. Simply enter in a term or a person’s name, and you’ll receive all of the most recent articles that contain that word or person’s name for free!

This application will keep you informed about what’s going on in the world of social media, making it simple to locate influencers when they’re trending.

You should also be aware of any brand-related news so that you can react promptly if necessary. Nothing will go undetected with Google Alerts watching for mentions of your company!


The digital world is growing exponentially every day and helps businesses to reach out to customers. Influencers are fast becoming every marketer’s dream.

Everyone wants a piece of the hot cake, it’s important that you use every tool available to you that will help you be both fast and effective.

Your strategy should be flawless and with the tools listed in this article by your side, you could boost your chances at success!


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