Copywriting is integral to digital marketing. A good copy is an effective and straightforward way to connect with the audience. Copy written in a conversational, clear tone conveys the brand message to grab audiences’ attention and transition them from prospect to customer.
Since the online marketing industry is forever changing as new developments and technologies come to the fore, copywriters need to stay up-to-date with the trends. Ongoing education is one of the best ways to achieve this, and they can also refine their writing prowess by following accomplished, well-known copywriters for valuable tips and recommendations. Insightful interviews of top copywriters can be found here.
If you are a copywriter and even after going through the interviews of industry experts or joining online courses, the oomph is missing from your copy, you can learn the use of power words. Power words can turbocharge your copy and ensure your content pops. In this article, the focus is on the use of power words in copywriting.
What is The Meaning Of Power Words?
In copywriting, power words are words that elicit strong emotional and psychological responses from readers. These words are emotionally charged and may seem a bit over-the-top, but they are extremely persuasive.
If used correctly, power words can add rocket fuel to copywriting and spark curiosity in the target audience. A copy that uses descriptive words evoking emotions and inspiring the readers will likely capture the audience’s attention and convert them into customers.
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Therefore, stop using boring, overused words and include power words in your copywriting. For example, everyone uses the word ‘difficulty.’ Instead of following the crowd, use words like strenuous, herculean, back-breaking, grisly, hefty, challenging, grueling, and tough.
Instead of ‘great,’ you can use words like wildly popular, game-changing, mind-blowing, transformational, and unprecedented.
Examples of power words
Power words work because they elicit emotions and instantly grab audiences’ attention. Often, emotions drive purchasing decisions and other actions. Therefore, knowing the correct power words to evolve specific emotions is an essential copywriting skill. Look at some of the power word examples.
|Curiosity||Scandalous, mind-blowing, behind-the-scenes, classified, unconventional, intriguing, shocking, astonishing, surprising, sneak peek, thought-provoking, eye-opening|
|Excitement and enthusiasm||Life-changing, awe-inspiring, uplifting, lucrative, exclusive, members-only, instantly, suddenly, spectacular, epic, thrive, tempting, jaw-dropping, alluring|
|Reassure||Fail-proof, hack, risk-free, guilt-free, no strings attached, comprehensive, ultimate, definitive, painless, straightforward, indispensable, eye-opening, empower, fierce, flawless, next-level, sensational, striking|
|Urgency||Bonus, bargain, billion, big time, deadline, exclusive, jackpot, limited, immediate, reduced, premiere, running out, running low, surge, scarce|
|Trust||Recession-proof, bonafide, endorsed, certified, well-respected, best-selling, authentic, dependable, moneyback|
These are only a few examples of power words. You can find 500+ power words to elevate your marketing copy and take it to the next level.
Helpful Tips For Using Power Words
Use the correct words
It is essential to use power words in your copywriting correctly. Before selecting the power words, think of the emotions you want your readers to feel, and then you must review the list of power words that evoke those emotions. For instance, suppose you are promoting a cleaning product. You can use words to evoke fear and disgust when describing the germs the cleaning product will eliminate. If you address the pain points using such solid and descriptive words, it will move the audience along in the sales process and motivate them to make a purchase.
Don’t overuse power words
Power words are highly persuasive and capable of making readers feel a sea of strong emotions. That’s why it is essential to restrict yourself and not go overboard using them in your copy. Once you have decided what emotion you want your audience to feel, use the right power words. But don’t fill your entire copy with just power words. Then, the copy will become too overwhelming to read.
Understand your target audience
Identifying and understanding your target audience is the first step to crafting a marketing copy. First, you must understand the needs and pain points of your customers. For instance, if your prospective audience is cost-sensitive, you can use greedy words like inexpensive and for a limited time. These power words might be effective in drawing them in and influencing their purchasing decisions.
Place power words in important places in the copy
Placing the power words is essential if you want them to grab readers’ attention and provoke strong responses. To increase the likelihood of the readers noticing these words, you must place them in critical parts of the copy. For example, use power words in subheads, headlines, landing pages, email subject lines, pop-ups, CTAs, case studies, and testimonials.
Now you have the tools to supercharge your copywriting for maximum impact. Practice using power words in your copy and observe readers’ responses. All the best!