Share on facebook
Share on twitter
Share on linkedin

What Are Targeted Marketing Lists and Why Do They Matter?

Marketing via social media and other digital channels can appear to be a chaotic environment of countless businesses vying to attract attention from potential buyers.

For businesses that are struggling to reach or engage with the right potential customer base, direct marketing can help you to reach your audience.

Direct marketing offers several advantages for business marketing.

These include cost-effectiveness, personalization, accessibility, and a high level of engagement.

  • For every £1 invested in email marketing, the average return is £42.
  • For every £1 invested in B2B telemarketing, £11 is generated.
  • The response rate for direct mail marketing is 4.4%.

In order to target only relevant prospects, you need a targeted marketing list and targeted paid campaigns across your customer journey.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

What is a targeted marketing list?

Lists that are targeted according to certain demographics are called targeted mailing lists.

Using these lists, companies can identify the most likely target market for their products or services.

And it all starts with data.

The more data, the better.

The good news is that data providers like More Than Words Marketing have a wealth of information to help small and medium-sized businesses identify and access targeted marketing lists.

Why do marketing lists matter?

There are three main ways in which an accurate, targeted mailing list can help you effectively market to your audience and generate sales opportunities:


Without knowing or being able to identify your target audience, how can you provide relevant content in marketing campaigns, and generate relevant sales leads?


Targeted marketing lists help you to market your products or services to people who actually want (and genuinely need) them.

Instead of gearing your marketing strategy at a broad selection of companies, where many may have no need for your products.

Return on investment

Clearly, your marketing effort will be better received by your ideal customer than by a generic selection of email subscribers.

They are also more likely to convert into customers.

For this reason, targeted lists help ensure a positive ROI compared to other marketing channels.

Buying data

So, you have decided to buy marketing data, and you need accurate, comprehensive, and relevant data to ensure positive ROI.

Your targets should be only those businesses that may become customers, and it needs to be accurate to avoid email bounces and other deliverability issues.

Data decays at a rate of 5% per month in the B2B sector, and many data providers fail to ensure their lists are accurate and relevant.

With More Than Words’ targeted marketing database lists you can access accurate and compliant contact information for more than 3,000,000 UK companies.

Audiences can be searched by a variety of criteria, including:

  • line of business,
  • job titles,
  • geographical area, and
  • company size.

More Than Words and its media partners focus on providing the highest quality information for businesses to use in their marketing activities.

The information we can provide is crucial for making your marketing campaigns personalized.

More than half of internet users unsubscribe from marketing lists because they receive too many irrelevant offers.

This is where segmenting your targeted list into groups based on different interests and demographics can help.

  1. Decide how to communicate with different users by segmenting your database into groups that share certain characteristics (job title, interests, company size)
  2. Write targeted content. Adapt your message to resonate with each target group.
  3. A/B test your subject lines, email content, CTAs, or timing before sending your campaign. Select corresponding KPIs to measure the results of your campaign.

What next?

Contact More Than Words Marketing to request a count from our targeted marketing databases on 0330 010 8300.

Ask about our managed services

Managed targeted email marketing and telemarketing campaigns can be a great option for those without time or resources to manage their own campaigns in-house.

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.