broadcasting

How Technology Is Changing the Face of Broadcasting

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Just a few years ago everyone had a select number of channels – the lucky few had cable – and entertainment was limited to what you could find on television.

Even with the dawn of the internet and the early days of YouTube, the radical shift in viewing habits had yet to occur. Now, you can choose when to watch whenever you like, and you’re not beholden to only a handful of networks.

How Technology Is Changing the Face of Broadcasting

Streaming has changed the name of the game the world over forever, and broadcasting hasn’t been the same since. If you’re curious to learn more about just how much our viewing habits have changed throughout the years or find out the latest trend lurking just beyond the horizon, then read on for more information.

Renewed Focus on Quality

We now live in a perpetual twenty-four-hour news cycle, and there are an endless variety of streaming channels we can access from an equally endless number of devices. What’s even better is that you can watch everything on the big screen without being confined to your small cell phone screen. You can mirror your iPhone or iPad on a smart LG TV using a mirroring app. All that is required is a stable wireless connection, and you’re all set.

While this overload of content with enhanced accessibility has been all the rage for the past few years, what is changing is the realization that consumers now are incredibly choosy, and want better quality.

Also, when it comes to news, they want accuracy, of the minute updates. No one has the patience anymore for news updates that are not forthcoming, or worse – news updates that come in superfast but are largely inaccurate. There will be new and innovative ways to disseminate information.

Likewise, streaming channels will have to provide the best all-around content to be able to reign in viewers. The golden age of television has proven to be a monumental force.

But not only did it alter how people consume their stories, but it’s also changed people’s expectations. Whether they are watching a traditional broadcast network, or avidly follow the new productions found on streaming channels, they will no longer settle for cheap yucks.

People want fresh, compelling, diverse stories. Since this trend isn’t going anywhere any time soon, expect producers and providers to act accordingly.

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Live Gaming

The gaming community is extremely tight-knit, and thanks to the latest technologies, they can find multiple ways of staying connected. Live gaming experiences are major, as the pioneers at Cluch TV can attest. Since the launch of 4G, streaming broadcast on mobile phones or tablets can produce higher quality content, allowing for a more engaging and immersive experience for users. This is a godsend for gamers since immersive experiences are incredibly important.

For this very reason, the gaming industry no longer focuses on solely selling or creating games anymore.

Helping to facilitate the streaming of games and connecting gamers with one another across different platforms has become a major part of the business.

As such, this has led to a flourishing of gaming journalism, and lots of major platforms are dedicated to covering the topics in a major way.

YouTube and Twitch have become major platforms for the streaming of these live gaming events, and it is expected that new ones will pop up consistently in the coming period as people look for fun ways to connect online.

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App-Based Services and Devices

While the broadcast television networks remain major players and can attract big advertisers given their audience reach, the new streaming channels pose a great deal of risk. Netflix has invested billions of dollars in original programming, with the intent of producing high-quality content that will attract a lot of viewers.

These have made the stakes a lot higher for traditional networks, and they need to find a way to keep up.

Following suit, services such as Amazon, Google, and Microsoft are all releasing their own consoles and app-related channels. For one, Microsoft’s gaming console, Xbox One, is now offering television services and can stream videos, all on one device.

Roku is providing a similar service as well, which is also created with the intention of attracting new customers, and they are on a massive winning streak. While the ultimate success of these all-in-one apps, channels, and gaming consoles remains to be seen, it’s safe to say that they are already changing the face of broadcasting.

If the data analytics offer any indication, these latest technologies are not only tremendously successful, but they are having a massive impact on the way traditional networks are currently developing their content.

Contemporary audiences are all about a high quality, convenience, speed, and immersive experiences. Arguably, this should be the main takeaway from any study of how people engage with the latest technologies. 


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