The internet may be the hot new marketplace for marketing but there’s still a place for video advertising on the TV.
How to Make an Effective Television Commercial For Your Business
Only one percent of Americans don’t own a TV of some kind. This means that making a television commercial gives your business access to an unparalleled audience.
Yet if you want to make a commercial, what do you need to do? What should you do to make your commercial stand out and avoid looking amateurish?
In this guide, we’re going to take a look at how to make a commercial that shows your business in the best possible light. Ready to learn more and start creating an amazing TV advertisement? Then read on!
1. Shock Your Audiences Out of Their Boredom
We see the same kinds of TV advertisements every day. How many commercials do you remember?
We’re willing to bet that the only ones you remember are the ones that do something different to their competitors.
One way to shock your audiences out of their humdrum commercial break is by suddenly giving your advert a twist.
Think about the normal, staid commercials that you see every day. Start your commercial as though it were going to be like one of these, then turn that on its head. Have something unexpected happen in your advert that your audience will remember.
Think about how viral videos work: something unexpected happens, always. Take a lesson from new media and apply this rule to your commercials, too.
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2. Consider Using an Influencer
We often think about influencers as being exclusive to social media, but that couldn’t be less accurate.
Commercials have been making use of celebrity endorsements since advertising became prominent. Influencers are the modern equivalent of that: personable, trustable, and entertaining.
If you can afford one, consider having an influencer star in your advertisement. They will be able to bring a bit of star quality to your commercial and may be able to bring new customers to you who would otherwise not be interested in your brand.
3. Make Good Use of Music
Having the right music on your commercial is a great way to be more memorable. A lot of the most memorable adverts have used music to great effect, be it putting their own lyrics on a memorable tune or just with good use of musical jingles.
Music licensing can be expensive, but it doesn’t have to be, especially if you avoid famous tracks by legendary artists. You don’t need to use top 40 tracks: so long as you use music in a memorable way, it will be worth it.
4. Consider Hiring Voice Talent
Most people who haven’t ever worked in radio or done voiceover work don’t sound great when you put them in front of a mic. People stutter, um and er, and stumble over their words.
This means that you’ll need more time in a recording booth if you want to nail a great voiceover. One alternative is to hire a voiceover artist or other voice talent. These professionals will sound great the first time, which means less time to pay for in the recording booth.
It’ll also give your commercial more prestige! Think of it as an investment for the future.
5. Target Your Commercial
Do you know the old saying “you can please some of the people all of the time, and some of the people all of the time”? That applies to commercials, too. If you try to appeal to everyone with your advertisement, you’re likely to end up pleasing no one.
You need to target your ads. This is especially true if you cater to a wide range of customers.
Think about a side of your business that you want to draw awareness to. This could be a product or a service you offer, your rates, your customer reviews, whatever it may be, and draw awareness to it while targeting a specific audience.
So, for instance, if you make pre-prepared meals, you may want to advertise your baby food specifically, so target new parents with your ads. Discuss their pain points and show how your food can help them out.
Let’s say that the same company wants to advertise their microwave meals: target working people who are going to be stressed out at the end of their day and emphasize the nutrition of your meals.
Either of those advertisements could work well: doing both at once wouldn’t.
6. Use Social Media
Social media handles need to be in your television commercials. When showing your customers how they can get in touch with you, make sure that you include, for instance, your Twitter handle.
If you want to start a conversation, you should consider featuring a hashtag in your commercial, maybe in the jingle. This can help you get a great conversation started and garner free publicity!
7. Remain Authentic
You may be selling something, but you don’t want your customers to feel like you’re shoving a product down their throat. Be authentic about the benefits that your product or service can offer the customer.
This is key.
Staying true to your brand image is far more important than chasing after a specific advertising trend. If you’re a classy company, use classy adverts, if you have always catered to young families, cater to young families.
Be yourself, or rather, let your company be itself.
Ready to Make a Television Commercial?
Hopefully, you now feel a lot more confident in your ability to make a fantastic television commercial. If you put our tips into play, you’ll make a memorable advert that will bring in new customers and build brand loyalty in existing ones.
For more helpful and informative articles about business and more, check out the rest of our blog!