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The Anatomy of a Good Custom PowerPoint Template

Presentation templates make it easy for businesses and their team members to create, organize, and share content. PowerPoint, for example, offers free templates or “themes” to help users lay out their slide deck content in a way that is organized and aesthetically pleasing.

The catch, however, is that a lot of these built-in templates get tired. They are used over and over again by the software’s many users, which is why many businesses invest in custom-designed PowerPoint templates from professional designers.

These designers are well versed in the software’s intricacies and can integrate a business’s branding into slide deck design. Companies can then use this as an asset for various presentations to come.

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If your business chooses to get a custom presentation template from a professional PowerPoint design agency, you want to ensure that the asset includes everything you need to create a dynamic slide deck that is engaging, cohesive, and consistent in its branding.

A good custom PowerPoint template will be:

Custom Designed with a Variety of Layouts

A good custom PowerPoint template is one that specifically caters to the unique needs and branding guidelines of your business. This means that the slide deck should be in compliance with branding guidelines on colours, font, and messaging, and should have layout options for all types of content your business may want to share.

When you invest in custom PowerPoint templates by Stinson Design, you can have peace of mind that you will have slide templates for all types and volumes of content you may integrate into your presentation. The design agency will provide slide templates for infographics, statistics, quotes, tables, and more.

Easy to Use

A PowerPoint template should be easy for all relevant members of your team to use, regardless of their comfortability with the software. This template should be an asset that anyone can use to create a presentation that represents (or is shared within) a company.

Joanna Liu, the Senior Presentation Consultant for Stinson Design, suggested to PC Mag that a template doesn’t need to be complicated. She advised to “”Use the same layout but add different photos or add some colors or icons to create a variance.”

A good template will save your team time when creating slide decks and make it easy to sub in information to keep your business’s presentation processes seamless and consistent. Microsoft makes it easy to create and save a PowerPoint template for future use and sharing among teams.

In Compliance with Brand Guidelines

The reality is that there are 30 million PowerPoints created every day, and you want yours to stand out. This is why you should use a slide deck outline that represents your business’s unique branding. Work with a PowerPoint presentation designer that will use your branding guide as a guideline for your slide deck template.

Any included fonts and colour schemes should comply with your branding guide so that all slide decks produced by your business are visually cohesive, and adequately portray your brand.

Branding guides include guidelines for colours, font sizes, logos, and messaging that has been established by a business’s marketing team. These guidelines are set so that all of a business’s visual assets are cohesive.

Colours are especially important because a brand’s colour scheme will increase general brand recognition. In fact, colour improves brand recognition by up to 80%, according to Forbes.

Supported by Personalized Guidance

This essential part of a PowerPoint template is less about the provided slide deck itself, and more about the support that comes with it. A designer can provide your business with a stellar template, but what happens if you are not sure how to navigate the slide deck to present, add information, or make slight changes to content?

A good template is one that comes with assistance in the case that you require extra guidance on any aspect of your slide design.

Accessible in Various File Types

Not every brand, business or client will only work with pptx. files. Ensure that you can also get your template in a PDF or even a Word Doc. Being armed with a Word template can make it easy to create and edit slides in different file formats that can then be applied to a PowerPoint slide deck. This is especially useful if your business involves the creation of client proposals that may need to be sent out or shared in different file formals.

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