When creating a website to digitally market or sell products or services for your company, it can sometimes feel like a daunting task. A website has to do many things for a business; it has to establish a strong brand and to show clients exactly what the company can do for them. It also has to be organized, clean, pleasant to look at, and easy to use.
Hiring a web designer to create or edit your site can make a huge difference in sales numbers as well as satisfaction levels among clients using the website to interact with your business. Especially in the case of startups, working with a web designer is a great way to legitimize your company and increase your professionalism online.
Let’s see how hiring a web designer can make the difference:
1- They Work on Website Structure & Navigation:
If you plan to create a website on your own, you may overlook website structure and navigation. Many business owners who create their own website focus heavily on the content of the pages, but not so much how easy it is to direct reader traffic to where they need to be to buy products or services.
Most of the time, a website is doing the job of a sales person, attempting to convert readers into buyers. This means that just like a sales person, the website must utilize techniques to help readers flow through professional, introductory content, into product and service information, and then provide them with options to buy.
Expert web designers like http://www.rouge-media.com study how people move through websites and what catches their eye. Using this information and this research, a designer can purposefully move readers toward purchase options with easy to use clickable links, call buttons, and contact forms for a free quote. These professionals can make your website work for you and convert readers to buyers or investors before they even have to speak with a representative.
2- They Can Take Better Care of Search Engine Optimization:
A professional web designer knows all about Search Engine Optimization (SEO) techniques. These are strategies used to boost your site in search engines so that it can be come across faster and easier.
While there are small steps individuals can take to make their web pages rank higher on search engine pages, your website as a whole, must be SEO compliant. An optimized startup website can be a big plus for any startup; it can take your site from the bottom to the top by formatting and constructing the site to be SEO compliant. Even the most high quality sites are of no use if they don’t get the right amount of reader traffic.
This heightened ranking means that there is more traffic coming to your page, and more people seeing the products or services that your company has to offer. This combined with strategic organization for the best reader navigation also often correlates to more sales or more clients on average, and therefore a higher generation of revenue for your company.
3- Customization Does Require an Expert Hand:
When companies create their own website without the help of a designer, they can end up looking like a lot of other businesses sites. A web designer though, can see what it is that your brand is, and what you want the world to see when they look at you, and maximize on that.
With the artistic and professional know-how, a web designer is able to take your strong brand and carry it over to the online universe. A strong brand, especially when it comes to online presence, is incredibly important in building a business that sticks in people’s minds. It also makes a company seem more trustworthy and capable when their brand appears strong and cohesive.
A unique and individualized website also piques the readers interest and makes them see immediately why the company is the right fit for them. Being able to know what a company does and who they are immediately upon clicking on the site allows for customers to stick around reading more about products and services or opportunities available with the company, rather than clicking away because they weren’t sure whether or not the company could provide what they need.
The Bottom Line:
Your business website is the major point of sale, and it must be equipped with the a compelling and convincing webdesign and hiring an expert is a the best way to have a high quality business website. So, if you have not already thought about it, this is the time to take your business to the next level with an improved web design.