The Influences of Augmented Reality on Businesses

When the question about user’s experience comes into question, we can’t help but notice the indirect methods that have helped to make sales in the industrial world. For example, sharing of content on the social media forums, or smart SEO tools to push your content across multiple platforms in order to have the maximum reach to the audience.

Long before this slow and gradual process bears results, the audience, on the other hand, is looking for tangible sources that can offer authenticity and quality in the offered products and services. Sometimes, it is not possible to meet reliability in this virtual medium of business between the producer and the consumer. The audience searches for reviews, public opinions, and publicity of service before deciding to make a purchase.

Previously, there was no authentic method of truly knowing what would suit your needs best. And since the time online stores became a thing in the internet world, the audience faced more trouble in trusting the source of services for the reviews posted on them seemed fake and generated by the stakeholders themselves. As some of these hurdles were experienced in the process, it became extremely difficult to find new means of rebuilding trust with the audience in an online business.

This is when augmented reality became more of a need than a technological luxury. It is expected to achieve approximately 1 billion users by the year 2020, which illustrates its dire need in contemporary times. But one may ask, what exactly is augmented reality and what functions does it perform?

Sometimes, it is not possible to meet reliability in this virtual medium of business between the producer and the consumer. The audience searches for reviews, public opinions, and publicity of service before deciding to make a purchase. Previously, there was no authentic method of truly knowing what would suit your needs best. And since the time online stores became a thing in the internet world, the audience faced more trouble in trusting the source of services for the reviews posted on them seemed fake and generated by the stakeholders themselves.

As some of these hurdles were experienced in the process, it became extremely difficult to find new means of rebuilding trust with the audience in an online business. This is when augmented reality became more of a need than a technological luxury. It is expected to achieve approximately 1 billion users by the year 2020, which illustrates its dire need in contemporary times. But one may ask, what exactly is augmented reality and what functions does it perform?

Augmented Reality is a set of real-world only augmented through technology. It is a form of virtual reality in real-time and space propagated by the amplification of sound, graphics, and video. In short, augmented reality gives the audience the illusion of experiencing the real but in truth are only experiencing a technologically enabled alternate reality. This way a person can develop a comparative understanding of how things are and how things could be with the addition of the objects viewed in the real world with the help of augmented reality.

When we talk about online shopping, imagine the convenience it will bring to the purchasers who want to experience their choice before they decide to buy it. More often than not, the selected product does not come out well once delivered even if it is exactly what it seemed like in the pictures. If it is a piece of furniture, you may feel that it does not fit well in the area you selected for it in your head.

Thus, you realize that it was not your fault, neither was it the fault of the company. It was simply because of the error of judgment. Augmented reality helps in minimizing such issues by allowing the user to witness the calculated fitting of any product in your house. Imagine the rest of the advantages this service could have in bringing the stakeholders better results and the customer-base more convenience. To explain a few, read further:

Marketing

Augmented reality acts as the strongest bridge between the companies and the customers. Marketing is the field that most of these companies depend on in order to bring sales, and through sales, revenue. This department would profit abundantly once catered with the features of augmented reality by advertising the products in three-dimensions.

When we say, “show, not tell” we mean that the audience does not want a graphic visualization of a product through words or letters, they really want to see how the object is like in reality. With AR features along the advertisements, the customer will have the opportunity to get a virtual experience of the product. AR will also bring higher resolution to the visuals so that there is more detail added to the products at hand.

Online Users

We all have heard of the game Pokemon Go which is based on the augmented reality technology. There were plenty of people to adopt augmented reality in order to play this game. The stats were out that proved the increase in the number of people who bought augmented reality tools since the year it first came out. The success of this technology only brings us to the conclusion that it is going to completely transform the field of e-commerce in the coming years.

Social Media Forums

Rumour has it that once augmented reality gets more common, social media will catch it too in order to bring more advanced and realistic features to it. It has been in the news that Mark Zuckerberg, the CEO of Facebook, is working on the idea of AR smart glasses in order to conveniently bring augmented reality to its platform. The CEO also thinks that Augmented Reality is the next computing platform. All this information is indicative of the milestone it is set to achieve in the coming years.

AR Applications

Augmented reality will also integrate into the arenas of applications so that the users can have advanced interactive experiences. Applications like Gadget Flow, Eyemaps, Housecraft, and Euclidean Lands are incorporating this technology to bring a more reliable experience of the products to the users. For example, if you’re lost in a new place, with the help of the internet, you can use Eyemaps to see the geographical location of where you are with a 3D view of where you are and where you should be to facilitate your understanding of the place.

The 3D rendition of the place will help you with detailed knowledge of the place you are at. Make sure your internet connection does not act up in this crucial moment, for which we would suggest any of the Local Cable Deals. Another application is Housecraft that is extremely useful to solve the same dilemma we had mentioned earlier. With this application, you can tell the fitting of a piece of furniture in your selected area. All you would have to do is scan your room with the help of your phone’s camera, then use the application to find the best décor items for your house.

Another useful application that you can use is Gadget Flow which will guide you about the item you have selected to purchase for yourself. It delivers an AR-generated first glimpse of the item you have selected to purchase. With this app, you will not fall prey to fraudulent advertisements.

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