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How to Settle On the Timing to Start Your Business

There are a lot of reasons why you should become an entrepreneur. Maybe you want to start a side hustle, dislike your current job, or are looking for a creative outlet.

How to Settle On the Timing to Start Your Business

But starting a business is more than chasing a dream, as it’s a long-term commitment and process that takes patience and planning. If you’ve been thinking about launching a startup but aren’t sure if it’s the right time, here are a few things to consider.

Find Your Audience

Even the best ideas will fail if you market to the wrong audience. Finding your target audience starts with research. These are the people who need your product or service and can eventually become brand advocates.

But before you can even get to that point, you need to determine if there is a need for what you’re offering and what type of consumer would buy it. Even though some businesses look great on paper, they might not perform well.

Think of market research as a two-step process. First, you need to determine the characteristics of your ideal consumer. This includes age, gender, employment, and location.

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The next step is learning about consumer behavior and market trends. What types of products are your target audience buying the most? What is the average price they’re willing to pay?

Do they tend to find new businesses through Google, social media, or both? These characteristics will help you determine where to position your own startup and how to start promoting it to the public.

Validate Your Idea

One of the biggest mistakes entrepreneurs can make is not testing their idea prior to investing a lot of time and money. You need concrete evidence that it’s the right time to launch.

You should target a small group of consumers who fit into your buyer persona. You can use surveys, online groups and even create a few pop-shops locally. If you’re selling exclusively online, you can use social media to test preview images and see if there’s any interest.

At this point, your focus should be on validation, not sales.

Financial Planning

You also need to secure funding or bootstrap your business. That means even before testing out your idea, you need to create a budget that covers your initial launch, marketing, and long-term operating costs.

It’s important to note that every business is different, so startup and operating costs will differ. For instance, an exclusively online business requires far less to start than a physical location.

However, both types of startups require an initial financial investment and if you’re paying out of pocket, you need financial security just in case things don’t work out.

If you own your home and have been paying on your mortgage for several years, you could tap into its equity. A lot of entrepreneurs utilize a home line of credit to get their startup off the ground.

If you’re not familiar with the process, you can review a guide about home equity lines of credit online. In addition to knowing how much you have, it’s also important to know the definition of home equity terms as well.

The last thing you need is to not have a clear understanding of how home equity loans work and how applying for one affects your credit and current mortgage.

On the topic of credit, you should also know your credit score prior to applying for a line of credit. In addition to your payment history and the amount of equity you have, lenders also check your creditworthiness as well.

Time Investment

Aside from the financial investment, you also need to consider how much time you must invest. If you’re only looking to start as a side hustle, then working after your regular job and on weekends is doable.

However, even part-time gigs need attention to thrive. To succeed, you need to dedicate time and effort to your startup. And while this looks different for everyone, especially in the initial stages, you need to be present.


Everything from picking out the physical space for your business, to managing new employees once you launch, to engaging on social media is going to require a piece of your time, and there are only so many hours in a day.


Some other articles you might find of interest:

Marketing blogs you must follow as an entrepreneur:

29 Marketing Blogs Every Small Business Must Follow

Are you feeling cramped in your home office space? You might enjoy this article:

Home Office Design Ideas for Small Spaces

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