Did you know that branding is an essential step in any business? You need a business card, perhaps a logo, social media avatars, shop swag, and everything else. So one of the most important things you need is a brand color palette.
Colors attract and influence others. They impact a customer’s purchasing decision just by being on a packaging. This is why choosing brand colors are so important.
Are you looking to choose a brand color palette but unsure where to start? Here are five tips to help you begin choosing the colors.
1. Consider Your Brand Personality
When choosing the brand color palettes, consider your brand personality. Do you want to be seen as playful and fun? Then, a bright and bold color palette might be the way to go.
Or, if you want to be seen as more professional and trustworthy, you might choose a more muted color palette. If you are a business owner, it is important to consider what strategy you will use in branding. You should know the importance of brand strategy.
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2. Understanding The Meanings Of Colors
Brand colors are one of the most important aspects of branding. They can communicate messages about your brand, create an emotional connection with your customers, and even influence customer behavior.
Different colors can convey other emotions and messages. For example, red is often associated with energy, passion, and excitement, while blue is associated with trust, loyalty, and stability.
3. Select A Limited Number Of Colors
Your brand color palette should be limited to 2-3 colors. It will make your brand more recognizable and cohesive. A color wheel shows the relations between colors and will help you come up with the perfect color scheme for your brand.
Your brand colors should also be chosen based on what will look good on your website, social media, and marketing materials. Make sure to test your brand colors before you launch your brand. You can create mockups of your website and social media with different color schemes.
4. Incorporate Beige
Beige is often thought of as a dull, bland color. But when creating a brand color palette, Beige can be a great choice.
Beige can be a great neutral base color for your palette. It doesn’t have to be boring – try pairing it with a brighter accent color for a bit of contrast.
When choosing accent colors for your beige palette, make sure to choose complementary colors that accentuate the Beige rather than compete with it. To add depth and interest to your palette, try adding a few darker shades of Beige. It can help create a more sophisticated look.
5. Use Color In Your Branding Consistently
Select a color palette that reflects your brand identity. For example, consider a bright, bold color palette if your brand is youthful and energetic.
Use color consistently across all brand touchpoints. For example, if you’re targeting seniors, you may want to avoid using very bright colors. It will help create a cohesive and recognizable brand.
Choose The Best Brand Color Palette
Now that you know what to consider when choosing a brand color palette, it’s time to start. If you want your brand to pop, follow these five tips for choosing a brand color palette. Your customers will notice, and your brand will stand out from the rest.
Are you looking for more brand inspiration tips and tricks? Check back with our blog often for more ideas and insights.