Did you know that a digital marketing strategy is a comprehensive plan that outlines how your organization will achieve its marketing goals through various channels? Do you have a digital marketing plan set up for your company already? Or are you floundering about trying to figure out how to create one?
If you are in the latter category, read on for some tips on how to build a digital marketing plan that will work smashingly for an eCommerce or any other kind of business.
1. Choose Your Marketing Channels with Care
You don’t want to spread yourself too thin, so make sure you choose your various social media and other channels with care. Don’t assume that you need to be on all the channels out there.
2. Don’t Wait until Your Plan Is Perfect to Start Execution
Start building your digital marketing plan, but don’t wait until it’s perfect before executing it, otherwise you might be waiting forever. As you put all your digital marketing pieces into place, you will notice items that need to be changed or removed altogether, so stay flexible and keep moving forward.
3. Leverage Influencers and Other Bloggers
You don’t need to do it all yourself. Why not leverage the influencers and other powerful voices in your industry to speak on your organizations’ behalf?
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4. Utilize Voice Search
Voice search is a new trend in digital marketing that you need to take advantage of. People are using voice search all the time to order food, buy items, and more. Make an effective voice search strategy part of your overall marketing plan.
5. Build Interactive Content
Your content needs to have a human touch to it, and you can do this by making it interactive. Use podcasts, webinars, VR (virtual reality), quizzes, contests, games, and more, to build this interaction connection with your audience.
6. Don’t Forget about Google Shopping
Google Shopping is available to all merchants whether you invest in Google ads or not, so why not take advantage of it? You can list your products for free and get more exposure and eyeballs on them. Help your shoppers find your products easily!
If you are an eCommerce business struggling at the moment, learn which factors to consider when hiring a B2B commerce consultant.
7. Measure, Measure, Measure
No matter what your marketing strategy entails, it will need to be measured consistently, to see whether you are making that upward progress that you desire. Remember, what gets measured, gets improved, and vice versa.
Any Digital Marketing Strategy Is Constantly in Flux
You don’t need to place too much pressure upon yourself or your marketing team when building a digital marketing strategy, because it will constantly be in motion, changing and transforming as time passes by.
Professional marketing teams know this, and that’s why they build a digital marketing plan knowing they will probably be overhauling the whole thing in a few months. Keep reading through our other articles to learn some other marketing ideas.