As more and more businesses turn to online platforms, the competition continues to grow.
7 Tips for Growing Your Online Business
So, how can you set your company apart and attract more customers? Check out these seven tips!
Utilize the Right Platforms
There is an ever-growing number of online platforms, but not all of them are suitable for every business. When choosing how many and which ones, consider your target demographic and their user experience.
For example, if your small-scale company sells clothing and apparel, it may not need a website. Many entrepreneurs sell their products exclusively through social media outlets. However, a larger, more professional business will need a website to attract clients and build credibility.
Google Adwords is a pay-per-click (PPC) advertising service that targets relevant users and directs them to your website. By identifying the right people for your company, Adwords helps increase sales and general traffic.
While there are plenty of PPC platforms, Adwords is one of the best because of the popularity of Google. Websites also like it as they can manage it themselves. Though, it’s worth mentioning that running your campaigns takes a lot of research and time to generate the results you need. By handing the reigns to a professional (like an Adwords expert in Hamilton), you can make the most of your advertising budget.
Focus on Web Design
Keep your website design simple and clean so that your customers can easily navigate the site. As of 2015, the average attention span was only 8.25 seconds, so the process to make a purchase or book an appointment on your site must be fast. Remember not to bog down the website with videos or graphics because visitors will not wait for pages to load.
Make Contact Easy
Whether it’s questions, concerns, or general comments, getting messages from your customers is essential for success. It allows you to receive feedback from your audience and grow according to their wants and needs. Plus, quality contact between your employees and customers builds your reputation as a company with strong customer service. For instance, if a customer has difficulties on your site, easy and fast messaging may save a sale.
Increase Traffic with SEO
SEO or search engine optimization is a wonderful tool to increase online traffic. Search engines, like Google, heavily utilize SEO to generate the most relevant results for users. By implementing SEO into the design of your website, there is a higher chance for more people to come across your content. For the best result, look into hiring a marketing company specializing in SEO, as it can be a niche skill.
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Rely on Analytic Data
Most, if not all, online platforms provide a lot of numerical feedback for owners to use. Depending on the online outlet, you may receive data about your demographic, best times to post, which types of content get the most interaction or even the types of interaction that come from each post. All of this data is invaluable as it will enable your company to take advantage of these sites by allowing you to understand your clients better.
Create Additional Content
Be more than just what you sell or do. To remain relevant to your customers, create content that keeps them engaged with your brand even after their purchase. That way, they can remember your business and build a connection. In 2020, the average person used social media for about 145 minutes each day, so to stand out, you must remind them of your value.
Attracting and retaining customers is crucial to success. While advertising and marketing bring visitors to your site, web design and user experience keep people coming back. By implementing our comprehensive tips, you’ll be one step closer to taking your online business to new heights.
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