For lots of small business owners, whether you have an e-commerce store or a brick-and-mortar business, it always seems as though you can never have enough sales.
True enough, certain times of the year generate more sales than others, but a problem that lots of business owners face is figuring out how to increase sales in reference to their business’ overall bottom line.
Needing to increase your sales in other ways could be a direct indication that you’re suffering from the “entrepreneurial blues.” If you’re like most business owners, you’ve probably come to the conclusion that it may be time to start looking into additional sources of income for your business. That doesn’t mean take on a second job as a waiter… that will take time away from focusing on your business.
In generating additional income for your business, the key is to work smarter, not harder…
So what is the solution for small business owners to generate additional income outside their primary business? Well, the solution is found in one word: Amazon.
Amazon is a great way for business owners to generate additional income, and the best part about it is that you’re selling your own products… Amazon is just a different way to put our products in front of a wider audience.
But in order to utilize Amazon effectively, you have to have a strategy in place. Here are some of the top strategies to increase your sales as an Amazon Merchant.
Encourage Customers to Leave Reviews After Their Purchase
Did you know that based on research, over 80% of customers trust online reviews as if they were a personal recommendation? Well, guess how many customers leave reviews on Amazon… According to statista.com, only 13.6% of people fully trust reviews on Amazon.
With those numbers, that should let you know to encourage feedback and reviews from your customers.
You have to understand that customers today aren’t so quick to just put items in their shopping carts without thoroughly checking out the business and product reviews… The goal is to learn from other customers’ mistakes before making the same mistakes.
You can encourage reviews bt sending emails reminding them to leave a review on their purchase on your listing page… You can even encourage reviews on your social profiles. But the key to success in utilizing review effectively is to encourage reviews that express how much the product is exactly like it was advertised.
Optimize Your Listing
One thing that people tend to forget is that Amazon is a search engine within itself and optimizing your Amazon Listing is a key component of an effective Amazon strategy.
Everything from keyword research to buyability, optimizing your Amazon listing is vital to the success of your business and increasing your sales. You can get a deeper look at all the aspects optimizing your Amazon listing in “The Complete Guide to Amazon Listing Optimization.”
Provide Great Product Descriptions
One of the biggest pitfalls of shopping online is the lack of instant gratification. With online shopping, customers can’t try on items, nor can they test them out until they’ve actually made the purchase. In combatting the instant gratification blues of customers, what can you do? Well, there are different options to look into, but when selling on Amazon, one of the best things you can do is give potential customers impeccable product descriptions.
In short, people want to know what they’re getting, and despite not being able to physically touch the products while shopping, you can make their purchase decision easy by giving them very detailed descriptions of all your products so that there will be no confusion for the customer.
Advertise on Social Media
Your social media page is a great way to not only promote your business directly but it’s also a great way to promote yourself as an Amazon merchant as well. Social platforms are now incorporating “stories,” and you can promote your products through your stories with the “swipe up” option that will direct followers directly to your Amazon listings.
Price Your Products Competitively
Amazon is indeed a great way to increase sales for your business but with this platform being so great, you have to know that other small business owners see the growth potential in it as well. So that means that the competition is going to be pretty steep.
In pricing your products, there’s always that fine line between overpricing and underpricing, but it doesn’t have to negatively impact your profits. Keep an eye on your competitors’ prices and only sell the products that have the highest potential to bring you a reasonable rate of return.
About Author: Grace Bynes
Grace is a Business Analyst by profession with more than 7 years of experience of working with digital businesses mainly eCommerce and SaaS startups. Grace also loves to travel and explore the world!