There’s no denying that Twitter is a powerful platform for increasing your company’s online presence. According to statistics, 79% of Twitter users follow brands on the platform, which makes it an excellent place to hone your marketing expertise and make the most of the ideal circumstances for direct consumer-to-business interaction.

When used properly, Twitter may help you build brand recognition, attract new visitors to your website, strengthen relationships with current customers, and produce qualified sales leads.

Stay with us as we go through some Twitter marketing techniques that might help you and your company take things to the next level. These are the characteristics that will set you apart from the crowd on this social media platform.

Assess Your Twitter Account

At this point, if you don’t already have a Twitter account, you should go ahead and create one. However, if you already have one, it is time to assess it.

Conduct a thorough review of your entire profile and make a list of the tweets that have been successful and those that haven’t. Check the effectiveness of your hashtags and make sure they are up-to-date along with your contact information and URLs. 

If you’ve had your profile for a while and you think that your older tweets no longer provide the right impression of your brand, now is a great time to mass delete tweets from your profile that you don’t want there.

Using the data provided by your Twitter Analytics Dashboard, you can determine where your profile stands in terms of success and where you may make adjustments to attract a larger following.

Adopt A Brand Persona

What is it about Twitter that draws such large crowds?

Marketing on Twitter—one of the most exciting platforms for reaching your target demographic—is futile unless you have a distinct tone and voice for your company. This is because people on Twitter like to interact with brands that are genuine and honest in all aspects of their operation, including content and presentation.

Are you outgoing and mischievous, or more reserved and professional? Perhaps you’re hoping to strike a balance between snarkiness, wit, and insightful facts. Make sure that whichever tone you choose accurately reflects your company’s identity as a whole, regardless of which one you choose to use.

Make Use Of The Good Old Twitter Hashtags

According to research, tweets that include relevant hashtags get 21% more engagement and views than tweets that do not include hashtags.

Now, this in no way suggests that you should spam your tweets with hashtags. Try to limit yourself to no more than five hashtags, and think carefully about each one you use.

Some companies even go so far as to launch their own hashtag and actively promote their usage. This can be a hashtag for a certain event, product, or service that is associated with it.

Find the Ideal Twitter Posting Times

If you want your tweets to gain the maximum exposure possible, you’ll need to determine the best times for posting them, taking into account the specifics of your company and the sector in which it operates.

Generally speaking, it’s best to publish on Fridays between 9 a.m. and noon, although this window may be significantly expanded with further research. Using the analytics tool on Twitter can help you determine when your followers are most active and engaged, so focus on tweeting then.

Schedule Tweets To Save Time

There will always be an exception, but in general, you should prepare, write, and design any relevant content for your tweets at least a few weeks in advance and then review them often to make sure they’re still relevant and won’t offend anybody.

One of the most essential things to remember is to always be consistent. Even if you just post once a day, it is essential to maintain your position at the top of the game while still being relevant. 

Maximize Your Efforts To Engage

The key is to connect with your target demographic, empathize with their pain points, provide viable answers, and inform them of how you can assist them in reaching their objectives.

However, it is also important to be proactive and interact with people who are discussing your brand, whether in the form of inquiries, compliments, or criticisms.

Final Thoughts

When used correctly, Twitter’s digital marketing capabilities make it a powerful tool for resolving customer service difficulties and raising brand awareness.

Whatever strategy you choose, make it realistic so that you can go forward with confidence in your ability to achieve your objectives and continue to develop over time. Keep in mind that major changes don’t happen on the spot.