A good UX, or user experience, will make sure that everyone who interacts with your product, site, or app has a positive overall experience.
A good UX could lead to more revenue, brand loyalty, and customer retention. That’s why it is so important to have a UX strategy.
5 Key Components of Effective and Adaptable UX Strategies
But what makes a good UX strategy? Here are 5 key components of effective UX strategies.
Do Your Research
Good UX strategy begins by asking questions. You need to research and determine who your core customer are. Who are you designing for?
What is your product or service? Does it save time or provide for a better experience? What makes it different from its competitors?
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Once you have determined that, then you can focus on other UX questions. How do you want your customers to use your product? How can you achieve that?
A UX designer will have their their own thoughts. This source here suggests that a custom-focused design should not only innovate but reinforce your brand. It should exceed customer expectations.
Ask your UX designer what they would change about your strategy, and how they would do it. You may be surprised at what they say. Now, if you don’t have an in-house designer of sufficient expertise, things may get tricky. Formulating a UX strategy requires good foresight and experience. If you have little room for error, consider hiring a UX agency for help.
Visually Appealing Design
Colors, graphics, videos, images, and even white space all make up aspects of visual design. A good visually appealing design will make a good first impression for your users.
It will also ensure they stick around. 38% of people will stop using a website if they consider it to be ugly.
User Customization and Personalization
Users want to be able to customize and personalize their experience. They want to make it their own.
This could be allowing a user to manually customize their visit to a site or app. Or their user experience could change automatically, with their most-used features placed at the top of the screen when they visit.
Understand the Platforms
A good UX strategy takes into account the many platforms an app or site will be used on. It’s no longer a simple matter of desktop or mobile.
A common device could be a smartphone, a larger tablet, a laptop, a desktop computer, or even a TV. You need to understand where your customers are and what devices they are using, then optimize for those screens.
If not, that could lead to a loss of users, which could translate to a loss of revenue. Visitors will keep using your site, but only if it is platform-friendly.
Over time your users’ needs will change. Your UX strategy should change too. That may sound daunting, but it doesn’t have to be.
By adapting your strategy over time, you can avoid a sudden and complete overhaul further down the road.
A Formula for Successful UX Strategies
If you follow all of these components, you will have successful UX strategies. Your customers will be happy with the products and services you offer. You will have faster adoption, greater customer loyalty, and a positive brand image.
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