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How To Create A Video Marketing Strategy (Why You Need One)

Did you know that during the pandemic, web traffic increased almost 50% in some areas? What’s more, most of that traffic went to one type of content — video.

No matter what industry you’re in, a video marketing strategy is an essential component of a modern marketing plan. But if this is your first time dealing with video, or if you’re not sure that it’s worth the investment, you’ve come to the right place.

Below, you’ll find everything you need to create a strategy that drives eyes to your business, so keep reading!

Why You Need A Video Marketing Strategy

Research shows that 72% of consumers prefer to learn about a new product or service through video.

If you’re not providing the types of content that your audience loves, you can’t exactly get mad at them for going to the competition. It’s up to you and your team to provide those resources.

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If that isn’t reason enough, think about how your competition utilizes video. Most businesses already create marketing videos. If you’re not following suit, you’re willfully giving yourself a disadvantage.

Video has a huge ROI, too. It’s not rare to see a video drive massive engagement. If you already have a sales funnel, a video marketing plan might just be the missing piece you’re looking for.

How To Create A Killer Video Strategy

Now that you understand the benefits of video marketing, let’s talk about how you and your team can turn your ideas into a reality. The following is a quick reference guide to starting a strategy from scratch.

Rest assured, you don’t need a film degree, so let’s get started!

Know Your Audience

Creating video content simply because it’s the hot thing is like missing the forest for the trees. Yes, it’s a way to drive sales and engagement.

But more than anything, it’s a way to start a conversation with your audience.

Create a buyer persona based on your ideal customer, then create your videos with them in mind. Note that the persona should have data to back up your choices.

If you’re at a loss, don’t forget that there are media companies that offer these services. Don’t be afraid to reach out for help.

Entertain, Don’t Sell

Keep in mind why people come to marketing videos in the first place. It’s not to watch a mindless ad, but to be entertained and learn something.

This is the philosophy you’ll need to take.

Think about entertainment value and what you can provide for your viewers. If you put their needs first, the sales will roll in soon enough.

Edit For Each Platform

Between YouTube, Snapchat, TikTok, Instagram, and Facebook, there are tons of venues to host your content. Of course, there are a ton of differences between each platform.

TikTok and Snapchat videos, for example, rarely last more than 30 seconds. On the other hand, YouTube is known for hosting tons of great, full-length video essays.

As you start thinking about where to post your content, remember that you’ll need to edit accordingly.

Lights, Camera, ROI! Generate Fantastic Video Content For Your Company

A great video marketing strategy places the audience first and understands how to utilize each platform. Place your audience and their interests first, and you can’t go wrong.

Looking for additional tips on beefing up your marketing strategy? Check out the rest of our content for more!

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