Recruiters play a critical role in helping B2B companies find the most suitable people to work in different departments.
But beyond finding talent for companies, recruiters boost the awareness of B2B brands through the communication they use to attract and engage potential employees.
Recruitment Marketing Benefits and B2B Strategy
From the job postings, they distribute to the personal emails send and social media posts they share, recruiters are always helping B2B companies get the word about their brands out there.
More often than not, they use digital marketing strategies including search engine optimization and search engine marketing to acquire talent.
The more the job postings reach bigger audiences, the more they benefit from the B2B marketing strategy. This not only saves companies money—but also time.
If you are wondering whether recruiters will benefit your B2B strategy, here’s how:
1. Boosting B2B Brand Awareness
For B2B companies, branding is at the heart of every marketing effort. A company’s brand has to do with the way people perceive it any time they interact with the business.
While companies can control certain aspects of their brand, there are others they cannot control. By working with recruiters, B2B companies can boost their brand awareness in several ways.
First, they can leverage data from marketing recruiters to understand how their target audience perceives their brand.
Better still, recruiters can help B2B companies in boosting their brand awareness by placing their brand assets such as company logos on job advertisements.
This means that anytime job seekers search for job titles that the recruiter has advertised, they’ll become aware of the company’s brand even if they don’t apply for the job.
The quality of leads passed to sales can be enhanced by marketing practitioners who use B2B lead scoring and help increase close rates and sales.
2. Driving Organic Web Traffic
Recruiters can boost B2B marketing efforts by driving organic traffic to the company’s website and social media pages.
A common practice among recruiters is to include a brief description of the hiring company on job posts to give job seekers an idea of what the company does.
Interested applicants are often encouraged to visit the company website to learn more about the hiring company.
This simple act increases can go a long way in increasing web traffic for B2B companies as job seekers flood their site seeking information.
3. Reaching New Audiences
Recruiters use technology to reach as many candidates who qualify for a job as possible. They run many campaigns as they seek top talent.
They apply data-driven decision making to identify sources of qualified applicants, the lowest cost for each hire, and the shortest time to hire from the data they capture in campaigns.
Running recruitment campaigns targeting specific audiences is not a challenge for most recruiters. This is because they have a rich database of their target audience as job seekers share a wide range of data with them via social media or emails.
The information they hold in their database about job seekers includes education level, job titles, work experience, and location. In some instances, they even consider alumni of schools that are within the area where a company is located.
This makes it easy for recruiters to boost B2B marketing strategy by boosting their target audience reach on networking platforms like LinkedIn, Facebook, and Twitter. On these platforms, job seekers conduct targeted searches based on demographics such as job titles, experience, and location.
Through recruiters, B2B companies can benefit by placing their brand in front of new audiences.
With recruitment marketing gaining traction, recruiters are increasingly becoming instrumental in promoting B2B brands.
They provide a unique opportunity for B2B companies to increase brand awareness and even drive web traffic to their sites throughout the recruitment process as they attract prospective candidates, engage them, and even help in nurturing lasting relationships with qualified applicants. If your company is not working with recruiters, consider doing so and start enjoying the three benefits discussed above.
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