Growing your brand is all about exposing your company to new people, right?
5 Effective Ways to Grow a Brand (Without Breaking the Bank)
It’s about gaining followers that eventually become customers, who eventually become raving fans.
And in many ways, it’s much easier to do when you have an unlimited marketing budget. But what if you aren’t backed by a multi-million dollar corporation? How can you grow a brand without spending millions of brand awareness adverts?
There are plenty of ways. You can build a brand from scratch in a matter of months with the right brand strategy. All without going broke or taking out more loans.
Here are 5 highly effective ways you can start brand building for cheap or free today.
1. Social Media Giveaways
When it comes to brand marketing, giveaways on social media have been super hot for years now. And the amazing thing is that they are still super effective. But there are two keys to hosting a successful giveaway that actually builds brand awareness.
One is to make it as valuable as you can. Don’t just give away a $20 product. You have to give away absurd value.
Number two is to collaborate with other brands. If you can partner with other brands that share your target audience, then you can all benefit from each other’s audiences and virality.
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2. Grow a Brand With SMS Marketing
If you want to establish a relationship with potential followers and customers, you need to speak their language. You need to communicate with them in the way they want.
Using SMS marketing, you can actually get permission from people to market your brand to them on their personal phones. It’s insanely powerful when done right.
3. Prioritize Customer Service
One of the oldest marketing ideas in the book is serving customers well.
It’s actually quite a boring growth tip. But think about it; when a customer receives terrible customer service, they make sure to tell people.
Not only will they tell their coworkers and friends, but they will leave you a negative review, discouraging future customers from doing business with you.
But if you provide outstanding customer service, they are going to leave a raving review and tell everyone they know.
4. Launch a Referral Program
Your most effective marketers are satisfied customers. If they love the products and service they received, they’d be happy to recommend it to other people.
But the key is giving them an incentive to make an effort to do so. That could be rewards points to be redeemed for future products or discounts, or it could be cash or gift cards.
5. Get Featured on Podcasts
Your target customers are already following and listening to people just like you.
Rather than building your own audience from scratch, you can leverage other people’s audiences.
Think about your story, your company’s story, and who would be most interested in hearing from you. Make a list of potential podcasts you can be featured on and pitch them for an interview. If you do a great job, you can lead tons of people back to your website and brand.
Marketing Doesn’t Need to Be Expensive
Sure, big companies spend big dollars to grow their brand. But you don’t have to follow their lead in order to succeed. As a smaller company, you actually have even more ways to grow a brand than many of the larger, corporate behemoths.
Just try something new and if it doesn’t work, move onto the next thing. The faster you do this, the faster you’ll find something that works.
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