There are lots of ways to make money online in 2021. You can set up an Amazon FBA account, use affiliate marketing or become a YouTube singing sensation.
One of the most popular and successful ways to make money while investing limited amounts of money in creating and selling a digital product. A digital product could be an ebook, an online course, a members-only website, or a certification.
6 Ways to Make Money Promoting a Digital Product
With many campuses operating on a remote model, it is likely that during 2021 and beyond, online education and courses will become more sophisticated, popular, and profitable.
You can even make money promoting someone else’s digital product.
1. Choose Your Digital Product
You can make money, promoting other people’s products. ClickBank is a network that is full of digital products. You can create an account for free, and you will receive an affiliate link.
You use the link on your adverts and/or on your website – when someone clicks from your ad or website and makes a purchase; you get a commission.
Other similar platforms that you can sign up to include Commission Junction and MaxBounty.
2. Identify Your Target Audience
It is crucial to have a good understanding of your target audience. Precisely matching your message to what your audience wants to hear makes your ads and marketing, in general, perform much better.
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What you ideally want to do, is to profile your ideal customer, so you know them like you would a friend. For example, if someone asks what your friend would or wouldn’t like for a Christmas present – you probably have a good idea.
However, when it comes to your target audience, most people don’t have a clue!
Reddit is a great place to look for your product or service and find out what questions people ask. What problems they have, and how are they looking to solve them?
For example, they might be asking about courses to learn AI, and they might be giving feedback about those courses, which you can then use to create a better course.
If possible, you could also ask current customers of your digital product or company for feedback about your product and what their own lives are like.
- What interests do they have?
- What worries them?
- What do they look forward to?
- What do they do at the weekends?
- Who do they follow online?
You could offer a £10 Amazon voucher in return for previous customers or clients to fill in your survey.
You want to have specific information but make ‘intelligent-generalizations’ about the perfect customer.
In regards to your target audience, consider:
– How old is the ideal customer?
– What type of area do they live in?
– What gender?
– How much research do they do before purchasing?
– Do they need reassuring?
– What time are they likely to be interacting with your business?
– Where do they spend their time online?
– What type of content do they read/watch?
You can then use this information to tailor your website and your ads. Suppose you are targeting older people, for example.
In that case, you don’t want to show ads showing teenagers and advertise on a platform such as TikTok!
When selling a high-end product that requires people to have a decent amount of disposable income, you will likely want to target areas with more expensive properties.
Gender is a contentious one. If you have a website already, Google Analytics will tell you what gender your visitors are and how likely they are to convert. You can find the gender of your website visitors under Audience>Demographics>Gender.
If your products are high-end, expensive, or require lots of research, like a degree program, for example, you might want to run ads to an informational page such as a guide to the university or the course.
You can follow up these original ads with a set of remarketing ads to prompt people to make a purchase.
By going through the questions required to research and identify your target audience, you can create the right type of ads and content.
Perhaps more importantly, you can target your potential customers on the appropriate websites and apps.
3. Brainstorm Keywords
Once you know your audience, brainstorm what they might search on Google and YouTube.
What does your target audience search to find your product or service?
What do they search to find topics of interest to them?
Consider what they are interested in, as well as what they might search for to find your product.
While you want to identify keywords for people who are ready to purchase, you should also determine what your target audience is interested in and searching for in genera
These people may not be aware of your product or service or a need for it. If you can create articles and videos that they find useful, then you are likely to be “top of mind” when and if they do come to make a purchase.
For example, suppose your digital product is aimed at small business owners. In that case, you could create articles about using social media marketing on a budget and how to use Google Maps to promote your local business. On the blog or article page, you could have a newsletter sign up and maybe exit-intent-popups to encourage people to sign up or download a free guide.
An excellent way to find keywords is to ask people what they search to find particular products, services, or topics. Then type these into Google and look at the related search terms at the bottom of the results pages.
This is a great way to find relevant search phrases to create content about. Take note of the predicted search terms that Google and YouTube prompt you to choose in the search bar.
You can also add letters at the end of each search term to see what other people have searched for. So you might type “business ideas a,” than “business ideas b,” “business ideas c” up to “business ideas z.” See what Google predicts that you want to search for.
4. Choose Your Marketing Platforms
Once you know your target audience and what they are searching for – choose where you want to have a presence. Then evaluate the pros and cons of organic and paid marketing campaigns.
Organic marketing campaigns usually relate to creating great content such as articles, videos, and graphics. Paid marketing refers to advertising.
For example, YouTube is generally considered a great channel to find teenagers. If you can find out what kind of videos they are watching and how you can create a better video than what is already available – you have a good starting point.
5. Create Content
Once you have your channels identified, think about what type of content you want to create. Short videos, long videos, long-form content, guides, reviews, original research – how can you get in front of your target audience?
This “organic marketing” is usually free to create and add to the different websites and platforms, but requires a serious amount of time, effort, and research to produce.
6. Create Ads
Ads on social media and search engines are extremely powerful. With Facebook, for example, you can target a specific audience with specific interests, education, employer, schools, homeownership, and more.
The big difference between social media users and search engine users is the intent. While social media users are just scrolling through newsfeeds, Google users actively search for products, services, or information
With social media ads, you will want to ‘warm up’ your audience first, usually with a free offer, a webinar, a free ebook, or an exciting video. You can then retarget people who engaged with your first ad with a prompt to buy or sign up.
Always test your adverts as well. Test different types of media with social media ads, for example, videos, different images, and different headlines. Various calls to action should be tested too.
For higher-end products, such as those related to real estate, vacations, or more expensive online courses, a “call now” call to action may work well.
With impulse purchases, “buy now” or “learn more” are usually more compelling calls to action.
If you do not want to answer the phone yourself or call leads yourself, you could always use a call answering service like Moneypenny.
Promoting your own or someone else’s digital product can be tricky, to begin with. However, as you get more experienced, you will slowly tailor your methods and get more effective at targeting those interested in your offering.
Test everything and create in-depth, high-quality content to attract users organically.
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