Did you know that even in 2021, one in four small businesses don’t have a website? By not having a website, you’re missing out on tons of customers who prefer to do a little bit of research before making a purchase.

Fortunately, making a website isn’t as hard as it may seem. That being said, that doesn’t mean that there aren’t certain elements that customers expect from any business website.

So, what website design tips do you need to build a great website for your business?

Read on for five unbeatable tips that will make your small business website sparkle.

1. Keep Your Website Simple

An overloaded website is difficult to navigate and unpleasant to look at. Make sure that your website design is easy on the eyes and, more importantly, user-friendly. Have a clear menu system that allows customers to navigate to different parts of your website, including your products or services page, your contact information, and your blog.

2. Make Sure Your Website Is Branded

Chances are, you already have some branding under your belt and it’s important to make sure that your branding comes through on your website. Design elements such as your logo, slogan, and color scheme boost brand recognition. It verifies to customers that they’re on the right website and reminds them of your brand identity.

3. Ensure Technical Proficiency

Some of our most important website design tips do require a bit of technical know-how. For example, it’s crucial that your website has a quick load time and that it’s mobile-friendly. Head to shoottothrillmedia.com to learn more about why this is important and how to ensure that your website is technically proficient.

4. Post Relevant Content

Remember that blog we mentioned earlier? Blog posts that are relevant to your products or services can help to generate organic traffic to your website, something that will make your website more visible overall. If you can, aim to publish a few new blog posts a month on your company website, targeting subjects that your consumers could have and that allows you to demonstrate your expertise.

5. Make Your Products or Services Front and Center

At the end of the day, the goal of your website is to showcase your products and services. While additional content can help to boost your traffic and growth, your products and services should remain front and center. Link to them in a variety of places including your landing page and blog posts and list your products or services page at the top of your menu.

Follow These Website Design Tips to Build a Great Business Website

Building a website is one of the most important things you can do for your business in the digital age. These website design tips will make it easy for you to create your small business website and see immediate success.

Looking for more ways to build up your business? New or old, we have tips that will help any business of any size to thrive.

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