Approximately 91 percent of pages on the internet receive no traffic from Google. Half of the remaining 9 percent receive less than ten visits each month.
Grow Your Business with These 5 Ways to Check Website Traffic
These statistics are distressing given the importance of a well-performing website today, especially for eCommerce businesses. A staggering 227 million US consumers shop online.
If your website isn’t among the select 4.5 percent that receives more than ten visits a month, you’re missing out on a lucrative marketing opportunity.
It’s the reason you need to regularly check website traffic to find out how you’re doing. But how do you go about this task? What statistics should you be tracking?
This comprehensive guide has all you need to know about website traffic checks.
What is Website Traffic?
Website traffic refers to visitors to a website. There are many traffic channels for a website, including organic, email, referrals, social media, direct traffic, and paid ads.
Typically, website traffic is measured in terms of sessions, referred to as visits in Google Analytics and other traffic checker tools. Clicks and pageviews all constitute website traffic.
What are the Benefits of Website Traffic Checks?
Why should an online business go through the trouble of tracking their website traffic?
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
The first reason is that doing so helps you to have a better understanding of your visitors. You get to know their geographical location, as well as the channels they use. This way, you can offer targeted messages.
Knowing how to check your business website traffic also allows you to measure your marketing campaigns more accurately. Your marketing team can see how effective their campaign is and how to adjust it.
Traffic checks also help you identify and focus on channels that perform best in bringing visitors to your website. Moreover, you get to see what specific topics interest people from different channels and discover new ideas for your content.
Finally, checking your website traffic can help you identify any traffic gaps on the site. You get to see channels that aren’t performing well and optimize them. The last thing you want is to rely on a single source for all of your traffic.
How to Check Website Traffic
In today’s highly competitive business space, information is one of the most powerful tools to stay ahead. That’s why top businesses spare no expense in getting tools that help them get as much information as possible, such as a reporting engine, which you can learn more about online.
And when it comes to the online business space, learning how to know how many visitors your website has is a smart way to improve it, so you boost your traffic and, ultimately, conversion rates.
Here are some proven ways to perform website traffic checks.
Use a Tool for Checking Web Traffic
One of the easiest ways to check website traffic is to use a website tool designed for that purpose. You can find a wide range of these tools, both free and paid. Here are some of the top ones on the market.
Few SEO audit tools are more popular and more comprehensive than Ahrefs. The software provides you an organic overview search report that provides an accurate idea of what kind of traffic your site is getting. You also get to see which keywords perform best in driving web traffic.
Ahrefs only provides you with insights on a website’s organic data. The tool doesn’t offer estimates from other sources, such as social media.
With this tool, you get a seven-day free trial, after which you can choose a paid plan.
SEMrush is another wildly popular SEO audit tool that provides a wide range of impressive features. There’s an analytics report whose purpose is to share data, including how many unique visitors a website receives, the traffic sources, and top pages.
You also get to see which keywords a website is ranking for. Users can opt for the tool’s free version that shows a website’s total organic traffic and top-performing keywords.
There’s also a premium subscription which provides more comprehensive details.
SimilarWeb provides users with an overview of a website’s total traffic, the site’s leading traffic sources, and the name of the countries the traffic comes from. It’s among the most accurate traffic checkers out there at the moment.
Perhaps the only limitation of this tool is that its pool of data is limited. Often, SimilarWeb does not return results for smaller or recently-launched sites.
The tool’s free version offers you an estimate of a website’s monthly visits, as well as the top keywords it’s ranking for. The premium version provides more comprehensive data.
Checking Web Traffic Without Tools
Web traffic checking tools aren’t the only way you can get to know the number of users who visit a site. Here are some ways you can do so without these tools.
4. Check a Website’s “Advertise With Us” Page
Where you’re interested in learning about a competitor’s site’s traffic, one of the easiest ways is to check their Advertise page. Many list their traffic there for clients to interested in advertising with them to see.
The main thing you should focus on is when the site’s Advertise page was last updated. Don’t rely on traffic information if the page was last updated a year ago.
5. Check the Media Kit
Also known as a press kit, a media pack, or a press pack, a media kit typically reveals the traffic statistics of a website. You may also see information about the website’s audience and places on the internet the website has been featured.
Some companies have their press kits on their sites. Others link to a PDF. The important thing is to check when the press pack was last updated. You don’t want to work with stale numbers.
Check Website Traffic the Right Way
Traffic is the foundation of a website. Without it, your website simply floats unrecognized on the vast ocean of the internet.
That’s why it’s crucial to check website traffic regularly to determine what you need to do to boost your traffic. Would you like to read more great content on web traffic checks? Please keep visiting our blog for our featured articles.
Some other articles you might find of interest:
Marketing blogs you must follow as an entrepreneur:
Are you feeling cramped in your home office space? You might enjoy this article: