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Why Automation is the Cornerstone of Success for Startups

In most cases, startup businesses don’t collapse from inferior products and horrendous business ideas, but from a lack of resources, bad planning, and execution. This is because startups typically lack the capabilities, in terms of financial capital and employees, that the other bigger businesses already have.

As the founder of your startup, you presumably know just how complex it can be to scale up your business and move forward. Perhaps you have a great startup idea and even a few customers, but you just can’t seem to get things to the next level and swim with the bigger fish. In business, it’s like the famous saying goes, “It takes money to make money.”

To become a more successful business, you need significant business resources, but you lack money and people to obtain them.

Photo Credit Annie Spratt

Well, as hundreds of thousands of other startups have discovered over the past decade, the answer to your problems is automation. The word that’s on everyone’s lips is defined as a computer-driven process that is a significant contributor to productivity in virtually every aspect of our lives.

This modern-day technology will let you do more with less by allowing you to streamline various everyday tasks and continue scaling up without demanding extra resources.

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Read along to find out the benefits that business process automation can provide to your startup and the areas where your startup can leverage it. But first, we’ll talk about the process that allows startups to manage data, information, resources, and investments as efficiently and effectively as it gets. Let’s talk about business process automation.

What Is Business Process Automation And How Does It Work?

Business process automation or BPA, represents a process of managing data, information, business investments, resources, and strategies to reduce costs. It’s created to make businesses and startups more efficient and help stabilize the organization’s long-term efficiency.

Using a wide variety of technology-based tools, primarily software applications, many business processes can be automated so that fewer resources are committed to making the necessary things happen manually. BPA can help startups and businesses cut costs dramatically and deliver up to a staggering 400% ROI within the first year of implementation.

BPA is an intricate process that seeks to simplify the way that a startup runs. This technology tool enables you to coordinate a plan, incorporate various business automation processes, and automatically execute essential tasks. The system’s whole point is to keep your computing architecture completely organized and intact, so it can be more transparent and allows the different business functions to be as consolidated as possible to create simplicity.

BPA systems offer a range of benefits to startups and businesses. It’s downright essential to create and implement them as efficiently as possible to use the business’s potential fully. If you’re interested in learning more about business process automation, click here now, and find a great deal about how this system works, the different types of BPA, what types of businesses utilize these automation processes, etc.

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Reasons Why Startups Embrace Business Automation Processes

If your startup is up and running, and you’re still hesitant about investing in business automation, you’re risking to miss out on a lot more than just convenience. By avoiding automating the processes within your everyday business tasks, you’re missing out on a chance to improve and push your business forward. Business automation isn’t something that you can afford to overlook, since the process affords your startup the benefits listed below.

Centralizes Communication

When a lot of information is spread across many systems or is not up to date, it isn’t straightforward to find the accurate information you may need. For instance, a client calls your customer care department and seeks information about a specific project. They will experience poor customer service if they have to wait ten or fifteen minutes to receive your answer. Business automation will streamline communications among different organization departments, and your clients will be served more efficiently.

Sets Standard Processes

By utilizing automation technology, standardization across the organization becomes a realistic goal. As you’re eliminating the human factor from the equation, you also eliminate the most inconsistencies from occurring. This way, you won’t have to deal with many issues and errors that startups generally have to work through in the early stages of growth.

Saves Time

Perhaps the most crucial benefit that business automation offers to startups and businesses, in general, is saving your precious time. When you automate the processes you’ve been performing manually, you will have the ability to use your time and energy elsewhere in the work processes and double your output in some other areas.

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Offers Superior Usage Of Human Capital

Business automation allows startup companies to make better usage of human capital and offer their employees better and more engaging duties and responsibilities. Rather than getting stuck while doing repetitive tasks over and over again, with automation, your employees can finish more exciting tasks that will make coming to work worthwhile.

Better Data And Insights     

Automation processes will give your startup access to better data and insights that it’s hard to obtain when doing something by hand. Consequently, you’ll be able to understand efficiencies better, identify areas for improvement, and better know your clients.

Areas Of Business Where Your Startup Can Leverage Business Automation

As there’s a lot of value from utilizing automation technologies in your startup, most CEOs don’t know where to start. In this part, we’ll lay out the areas that make the most sense to integrate automation and get the most bang for your buck.


Marketing automation is the process of streamlining various marketing activities. Suppose your startup is experiencing rapid growth, and you no longer have the time to reach out to every lead manually. In that case, you can simplify your marketing processes and create an automated marketing strategy that’s more measurable.

The marketing automation includes two different yet coherent parts. The first one is a contact activity trigger, and the second is marketing action. For example, if your website visitor fills out the subscription form and opts to receive emails from your company, that’s the trigger part. Once the visitor clicks the button, you can automatically send a welcome email sent to their inbox, this being the marketing action part.

There are thousands of different ways of how marketing automation can be used in your startup. Consult with a specialist to know your options, and implement automation in your marketing department to ease the burdens you face every day.

Human Resources

Each startup’s human resources department heavily relies on forms, documents, and processes. When it comes to filling out different forms and applications, importing documents, and reviewing CVs and job applications, HR automation tools can do the heavy lifting for you. They will deal with all of the manual HR processes for you all without compromising accuracy or quality. Plus, there’s the added benefit of security, since HR errors can lead to unnecessary expenses, legal troubles, and tax issues.

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Supply Chain Logistics

By utilizing some sort of supply chain automation processes into your startup, you will perform better inventory and demand forecasting, streamline the delivery of goods through tools like automated order entry, increase labor and operational efficiency, and reply faster to clients and supply chain partners’ requests.

Final Thoughts

Business automation technology is a broad term as it can refer to any number of tools, software, or platforms. It can streamline numerous tasks within your startup, consolidate resources, and give you the ability to focus your money, time, and energy on higher-returning tasks and scale up your startup in a more efficient manner.

If you still haven’t invested in automation technology, now’s a perfect time. Take things step by step and start slow. Become familiar with one tool before you consider adding another. Before you know it, you’ll have an automated network of systems that will give you hands-free control over your business.

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